Chris Malta's EBiz Insider Podcast

The internet's basically a giant city, full of neighborhoods. Some are busy and packed with people, while others are ghost towns nobody visits. Links are the roads between them, and if your website ha...

11 Helmi 20256min

Way too many online sellers get this wrong; they think that more is always better. They pack their websites with endless products, flashy banners, pop-ups screaming for attention, and menus so clutter...

11 Helmi 20255min

People jump headfirst into selling online with zero long-term thinking. They find a product, get excited, and convince themselves it's the perfect way to make money. If that product happens to be seas...

11 Helmi 20255min

So, keywords. You know, those magical little words that determine whether someone finds your business online or ends up watching cat videos instead. Everyone treats them like some kind of ancient wiza...

11 Helmi 20256min

Every few months, there's some big, dramatic announcement about how SEO is dead, Google's crumbling, and some new technology's about to rewrite the internet as we know it. Yeah, here we go again. Be s...

10 Helmi 20255min

Good sales copy is that magical balancing act between features and benefits. Let's be honest, most people writing product descriptions are either giving a boring laundry list of technical specs or gus...

10 Helmi 20257min

Apparently, there's a whole lot of confusion around product videos. Some so-called eCommerce "experts" out there would have you believe that no matter what you sell, you absolutely need a product vide...

10 Helmi 20255min

You know those little lines from movies, TV shows, or ads that get burned into your brain? Stuff like "I'll be back" or "How you doin'?" They're more than just words. They're tiny time machines that t...

10 Helmi 20256min