AI And The Law, with Attorney Rob Freund
Long before there was even TikTok, there was a company called Sherwin-Williams. Their famous logo showed a planet-sized can of paint pouring onto a globe, with the tagline “Cover The Earth.” They sti...
3 Heinä 202330min
Direct Mail Secrets Updated—Old Masters Series
On December 1, 1975, a giant in direct mail died. That was Ed Mayer, who had written a definitive book on the subject 25 years earlier, called “How To Make More Money With Your Direct Mail.” Mayer wa...
26 Kesä 202332min
Legal News For Copywriters, With Attorney Rob Freund
When you’re being bold and aggressive with your copy, there’s a three-word question you really need to ask: “Is it legal?” That’s because, very simply, you’re putting your business at risk if it’s n...
19 Kesä 202332min
The Power Of Case Studies, With Joel Klettke
One of the most powerful forms of stories for copywriters is the case study, and I think it’s fair to say most of us don’t use as many of them as we should. Today we’re going to talk to an expert who ...
12 Kesä 202329min
Getting ChatGPT To Write Emails, with Nathan Fraser
We’ve been talking about AI on this show for a while, and today we’re going to roll up our sleeves. Well, Nathan is, anyway. I may ask a few questions or make some comments, but Nathan is center-stage...
5 Kesä 202330min
Bring Your Copy Alive - Old Masters Series
The question is: How do you bring your prospect right there when they are reading words you have written, maybe thousands of miles away? The answer was revealed 99 years ago, but it’s not widely talk...
29 Touko 202328min
Contrarian Freelance Strategy, with Colin Chung
In the great financial meltdown of 2009, Colin Chung lost his job with eBay. Despite having no experience in copywriting, he decided that was the next part of his career path. In 18 months, he doubl...
22 Touko 202330min
Selections from Guerrilla Copywriting, Part 3
About a month ago we did a selection from my half of the no-longer-available Guerrilla Copywriting audiobook. It was so popular, we thought we’d do it again. Here’s some background: Sixteen years ag...
15 Touko 202329min
