Copywriters Podcast

Our guest today is Harlan Kilstein. He’s a copywriter, an entrepreneur, and a whole lot more. Here are 7 facts you probably didn't know Harlan. 1. John Carlton and I took turns humiliating his copy wh...

29 Kesä 202034min

If you’ve noticed that your copy isn’t converting recently as well as it used to, maybe it’s too complicated to read. Now, copywriting experts have been saying what I just said since the time of Claud...

22 Kesä 202026min

What is an offer - Not just what you’re selling, although that’s a big part of it - It’s how you sell it. How you present it. How you arrange it. - For testing, it’s one of the Big Three (besides head...

15 Kesä 202029min

On today’s show, we look at two very interesting questions: First, how do you market your business when you have a highly specialized business almost nobody has even heard of before? Second, how do yo...

8 Kesä 202028min

Last week I got this really intriguing email. It led to a website with this copy on it: “Look, I know everyone hates saxophones. And with good reason. Excluding Colin Stetson’s amazing work, and Tom W...

1 Kesä 202024min

People use the term “control freak” like it’s a bad thing. And let’s be clear. Sometimes it is. But our guest today is obsessed about control and controls in the best possible way. He’s copywriter Bra...

25 Touko 202031min

I have often wondered whether direct-response copy would work in large, more conventional businesses. Our guest today put my question to rest. Let me introduce you to my friend Jim Van Wyck. He’s been...

18 Touko 202030min

I’ve been wanting to do a show on this topic for quite a while. I kept hitting a roadblock in my mind every time I started to prepare. Now, with the coronavirus keeping so many kids out of school and ...

11 Touko 202032min