Copywriting 101, Part 2– Old Masters Series
Once again we’re back to our Copywriting 101 segments in the Old Masters Series, picking up where we left off a couple weeks ago.This is about copywriting fundamentals. It never hurts to review them, ...
30 Maalis 34min
Introducing 7 Types Of Microstories
Let’s talk about something small.Very small.Small enough that most copywriters are forced tooverlook it, most of the time.Because we’ve all been trained to think in termsof big persuasive assets.The s...
23 Maalis 30min
Copywriting 101– Old Masters Series
The big secret of success, whether it’s in investing… in professional sports… or in copywriting, is one in the same: A focus on, and a mastery of, the fundamentals.The legendary basketball player Mich...
16 Maalis 30min
How Clive Cable’s Building An Agency With Virtual AI Copywriters
Our returning champion is Clive Cable, who was here a few weeks agotalking about his new book Neurocopy.As Nathan and I got to know Clive a little better, we found out he hasbeen doing a LOT with AI a...
9 Maalis 34min
How To Make Prospects Fall In Love, With Nathan Fraser
Dante Aligheri was a copywriter kind of guy. Rather than write in the stuffy, formal Latin which is what everyone else was writing in the 14th century, he wrote in the home boy people’s language of Tu...
8 Maalis 30min
The Visual Design CRISIS, And What Copywriters Can Do About It, With Lori Haller
It’s a full-blown crisis. As if writing copy wasn’t hard enough, there’s a new demand falling on the plates of copywriters more and more.And while maybe it’s not fair, it IS real. And it’s important t...
8 Maalis 32min
The Neuroscience Of Copy That Sells, With Clive Cable
These days people talk about neurochemicals a lot. Chemicals like dopamine, and cortisol, and the love chemical, oxytocin.I’ve always wondered how these chemicals are affected by copy, and how much it...
8 Maalis 32min
The One-Sentence Attention-Magnet Story
We’re really at a crisis point for a lot of marketers.It’s not just that ads keep getting more expensive.It’s that it just gets harder and harder to get and keep prospects’ attention.And with everythi...
8 Maalis 26min
