Copywriters Podcast

Last week I got this really intriguing email. It led to a website with this copy on it: “Look, I know everyone hates saxophones. And with good reason. Excluding Colin Stetson’s amazing work, and Tom W...

1 Kesä 202024min

People use the term “control freak” like it’s a bad thing. And let’s be clear. Sometimes it is. But our guest today is obsessed about control and controls in the best possible way. He’s copywriter Bra...

25 Touko 202031min

I have often wondered whether direct-response copy would work in large, more conventional businesses. Our guest today put my question to rest. Let me introduce you to my friend Jim Van Wyck. He’s been...

18 Touko 202030min

I’ve been wanting to do a show on this topic for quite a while. I kept hitting a roadblock in my mind every time I started to prepare. Now, with the coronavirus keeping so many kids out of school and ...

11 Touko 202032min

When I first started writing copy, before there was an Internet, we had an old saying: “There’s no such thing as copy that’s too long. Only copy that’s too boring.” Great point back then. Because shor...

4 Touko 202027min

Have you ever given up on time management, because every technique and system you’ve tried just doesn’t work for you? If so, it’s not your fault. Time management systems don’t work for creative peopl...

27 Huhti 202029min

Tell me if you’ve had this experience: You get up in the morning, and within a few minutes this sharp pang of confusion runs through your body as you wonder, “What world am I living in?” Yep. These ar...

20 Huhti 202024min

Today in our Old Masters series, we have someone a little different whose work we’re going to look at. His name is Robert Updegraff. He wasn’t really a copywriter, but experienced copywriters and mark...

13 Huhti 202032min