Digital Marketing ROWhy?

Digital Marketing ROWhy?

As a business owner, you likely have two main questions every time someone starts talking about marketing: why should I care about this, and will this drive revenue?

Digital Marketing ROWhy? is the podcast for you. Your host Shannon Allen is here to answer all your burning questions about digital marketing, breaking down every topic to get to the heart of “why is this important to me and why should I care?” She’ll also connect digital marketing tactics to your bottom line.

With more than 25 years of marketing experience, Shannon is passionate about educating her clients and other business owners about all things digital marketing so they can make the most money for their business through marketing. She understands that if it doesn’t come back to ROI, then it’s not important.

Each month, Shannon and another marketing expert or business owner will have a conversation about the hottest digital marketing topics that everyone is talking about and hear case studies about how business owners and marketers drove ROI with their marketing. We’ll also share weekly quick tips and insights so you’re always up to date on the latest in this crazy digital marketing world.

Federated Digital Solutions

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Tip Tuesday: Business Owners Need To Understand This In 2025

Tip Tuesday: Business Owners Need To Understand This In 2025

Happy Tip Tuesday! Shannon kicks off the year with her own tip about something that every business owner needs to understand and always be on top of in 2025: their industry trends. Read Federated Digi...

7 Tammi 20253min

Tip Tuesday: How To Use Carousel Posts On Social Media

Tip Tuesday: How To Use Carousel Posts On Social Media

For this week's Tip Tuesday, Shannon shares a tip from Joe Kuharic, FDS social media specialist, about how to use carousel posts effectively to maximize your engagement on social media. Read Federated...

31 Joulu 20242min

Tip Tuesday: How To Choose What Products Or Services To Focus On

Tip Tuesday: How To Choose What Products Or Services To Focus On

On this Christmas Eve Tip Tuesday, Shannon shares a tip from Jules Massa, FDS digital marketing consultant, about how to choose what products or services to focus your marketing on to maximize ROI. Re...

24 Joulu 20243min

How To Use AI In Your Business and Marketing In 2025

How To Use AI In Your Business and Marketing In 2025

It's the last episode of 2024! In this episode, Shannon Allen and Krystal Vivian talk about how to use AI to increase your productivity and your ROI in 2025 — including what legal concerns to think ab...

19 Joulu 202427min

Tip Tuesday: Why Flexibility Is Important In Your Strategy

Tip Tuesday: Why Flexibility Is Important In Your Strategy

Happy Tip Tuesday! This week, Shannon shares her own tip about why flexibility is an important part of your digital marketing strategy. Read Federated Digital Solutions' blog Federated Digital Solutio...

17 Joulu 20242min

Tip Tuesday: The Key To Successful Creative

Tip Tuesday: The Key To Successful Creative

Happy Tip Tuesday! This week, Shannon shares a tip from Jen Blocker, a creative designer at FDS, about the key to effective creative for your display ads. Read Federated Digital Solutions' blog Federa...

10 Joulu 20242min

Preparing Your Business For The AI World

Preparing Your Business For The AI World

Artificial intelligence is a big topic of conversation right now, but it's not just a buzzword or a passing trend. It's a technological advancement that is growing quickly. Businesses can take advanta...

5 Joulu 202427min

Tip Tuesday: The Importance of SEM Impression Share

Tip Tuesday: The Importance of SEM Impression Share

Happy Tip Tuesday! Shannon shares a tip from Hannah Purucker, a campaign specialist at FDS, about the importance of tracking SEM impression share and how to optimize it.See omnystudio.com/listener for...

3 Joulu 20242min

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