eCommerce MasterPlan

eCommerce MasterPlan

Trying to work out how to acquire more customers?

Need to improve customer retention?

Or just looking for some reassurance you’re on the right track?

That’s what the eCommerce MasterPlan is here for.

Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.

Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from.

Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.


Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

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The Kewl Shop's Charles Fitzgerald achieve 50,000 visits/month, content & customer service

The Kewl Shop's Charles Fitzgerald achieve 50,000 visits/month, content & customer service

Charles Fitzgerald founded bandage dress specialist The Kewl Shop in 2012. His team are all over the world, and his business sells in to the USA. He's focused on great customer service, and investing ...

15 Elo 201629min

Janet Murray how you can do your own PR, 4 ways get great coverage for eCommerce business

Janet Murray how you can do your own PR, 4 ways get great coverage for eCommerce business

Janet Murray is a journalist and author of "Your Press Release is Breaking my Heart: A Totally unconventional guide to selling your story in the media”. In this podcast she shares her 4 key ways that ...

8 Elo 201640min

Ultimate Bundle's Ryan Langford Affiliate marketing is key in his alternative eCommerce business

Ultimate Bundle's Ryan Langford Affiliate marketing is key in his alternative eCommerce business

Ryan Langford is the CEO of Ultimate Bundles. It’s a very different type of eCommerce business to those we normally feature, rather than focus on selling products day in day out, Ryan and his team put...

4 Elo 201641min

The Party People's Dean Salakas using PR on TV to get to $2million turnover (inc Shark Tank)

The Party People's Dean Salakas using PR on TV to get to $2million turnover (inc Shark Tank)

Dean Salakas is the "Chief Party Dude" at The Party People. A bricks and clicks Australian party supplies business that started eCommerce back in 1998 with click and collect. He has a repuatation for ...

1 Elo 201636min

On The Tools' Lee Wilcox masterclass in social media inc Facebook, Snapchat and Instagram

On The Tools' Lee Wilcox masterclass in social media inc Facebook, Snapchat and Instagram

Lee Wilcox is a co-founder of On The Tools, a business that started with B2B app plans, but due to the massive response to their social media activity headed down the eCommerce route. They sell logo t...

25 Heinä 201635min

Social Jukebox's Tim Fargo on SaaS eCommerce, and achieving 2xGrowth in 5 months

Social Jukebox's Tim Fargo on SaaS eCommerce, and achieving 2xGrowth in 5 months

Tim Fargo is the founder of socialjukebox – yes we’re diving into the world of SaaS (that’s software as a service) today. socialjukebox is a cloud-based software system for managing your twitter activ...

18 Heinä 201632min

A Suit That Fits' David Hathiramani on customer led innovation & Crowdfunding

A Suit That Fits' David Hathiramani on customer led innovation & Crowdfunding

David Hathiramani is an eCommerce veteran of over 10 years, we discuss how listening to the needs of the customer has totally changed his bespoke tailoring business over the last 10 years, and how he'...

11 Heinä 201633min

Chloe's Top 7 Marketing Manipulation Books to Read Over the Summer

Chloe's Top 7 Marketing Manipulation Books to Read Over the Summer

My top 7 Marketing Manipulation Books to read over Summer 2016 (or winter if you're in the southern hemisphere!). Taking you through the 7 best books available to help you take your business to the ne...

4 Heinä 201627min

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