How Nick Shackelford Picks Products After $200M on Meta Ads
Nick Shackelford has spent over $200M on Meta ads and runs paid for 7 DTC brands that all share one thing: a subscription engine underneath them. His agency, Structured, spends north of $15M a month. ...
31 Touko 1h 22min
Bob Verlaat's Guide to Building a Brand
Most e-commerce brands are boring. They copy each other, lead with product specs, and wonder why nothing sticks. Bob Verlaat, co-founder of Hears and Dore & Rose (OOAK Brands), has spent two years doi...
23 Touko 37min
Sam Posthuma's Guide to Growing a Brand from Zero
HiStrips launched in summer 2024 with one product and no creator budget. Eighteen months later, their affiliate channel is bigger than paid media. 1,500+ creators. $0 upfront spend. One person whose o...
16 Touko 43min
Vince Nijhof's $100M+ Ecom Playbook
Vince Nijhof co-founded OOAK Brands. In this episode he sits down with Monish at Elevator Talks and breaks down every system behind it. If you sell online - whether you're just starting out or alread...
8 Touko 1h 53min
Notorious Foodie's 6-Stream Revenue Playbook Behind 20M+ Followers
📘 Full playbook from this episode (free): https://links.elevatorgoods.com/episodes/notorious-foodie Every framework Notorious broke down - the 6 revenue streams, the creator-to-brand launch sequenc...
6 Huhti 1h 17min
Danny Yeung's $0 to $120M ARR Playbook (IM8)
Danny Yeung turned a dinner with David Beckham into the fastest-growing supplement brand on record. In 12 months. We break down exactly how - the product, the partnerships, the unit economics, and wha...
28 Helmi 1h 10min
Roman Khan's Frameworks Behind $200M/Year in E-commerce
Roman Khan runs $200M+/year in ecommerce across multiple brands. In 2018, he nearly went bankrupt. That moment changed everything. In this conversation, he shares: → The supplier framework that prote...
31 Tammi 1h 38min
