How to Use Churn Risk Segmentation for Your Business
150 - In the spirit of the month of segMAYtation, we've decided to revisit one crucial segment, churn risk lapsed customers. Research shows that 80% of your revenue comes from 20% of your existing c...
30 Touko 20239min
8 Segmentation Strategies to Stand Out
149 - In this episode, we delve into the world of segmentation strategies and unlock the secrets to boosting your conversions. We’re joined by 8 of our email marketing strategists who share their pers...
23 Touko 202324min
How to Discover Profitable Segments and Customer Insights Backed by Data Science
148 - The importance of segmentation is no secret to anyone in email marketing. But should we rely solely on the conventional “60-day engaged”, or is there a more effective approach? In this episode,...
16 Touko 202336min
Using RFM Segmentation to Personalize the Customer Journey
147 - The second episode of our SegMAYtation Month! We are going in depth of using RFM segmentation. RFM segmentation is a customer segmentation technique used in marketing to analyze and rank custo...
9 Touko 202336min
The Importance of Market Segmentation
146 - You’ve probably heard people talking about segmentation before, but have you ever wondered what it’s all about? In today’s episode, we go deep into all things market segmentation with our guest...
2 Touko 202342min
8 Simple Ways to Grow Your Email List
145 - Listen to our fresh episode with Vira Sadlak and Andrea Pohlmann talking about 8 popular strategies to grow your email list. Claim your free email marketing audit!
25 Huhti 202344min
The Do’s and Dont’s of Email Design
144 - Great design is an integral part of email marketing. This week, we’re joined by experienced designer and fellow email geek Emily Ryan to talk about all things email design and best practices. I...
18 Huhti 202343min
5 Tips for Top-Notch SMS Marketing Messaging
143 - By the year 2025, businesses around the world are predicted to spend $50 billion on SMS marketing. That’s why today’s episode is all about how to craft the perfect SMS message for your brand! ...
11 Huhti 202320min
