How Philips Built an Employer Brand Function from Scratch, with Lisa Chartier
When Lisa Chartier started the employer branding team at Philips she was flying solo. Over time, she built up a strategic function that now spans the globe. In this chat we learn how she established t...
13 Maalis 201833min
How Virgin Group Defined a Global Employer Brand, with Amy Sawbridge
Virgin Atlantic. Virgin Mobile. Virgin Hotels. Virgin Trains. Virgin Active. The Virgin brand is used in many guises, but what about employer brand? This week we’ll learn how it’s all tied together in...
6 Maalis 201840min
How thyssenkrupp Engineers Employer Branding, with Stefan Schmitt
Elevators. Submarines. High-speed trains. What’s the common denominator? The answer is thyssenkrupp - a German industrial conglomerate with some 150k employees. Dr. Stefan Schmitt is Head of Human R...
27 Helmi 201825min
How HP Uses Video for Employer Branding, with Ovidiu Voina
Good old Hewlett-Packard got split into two separate units, one focusing on hardware and the other on services. Which one has fared best in terms of talent attraction? Ovidiu Voina is the Global Empl...
20 Helmi 201828min
Creative Trends of 2018, with Robyn Lange of Shutterstock
Today, for something a little bit different. When you’re working on campaigns and/or strategy, you’ll want to know what themes are likely to resonate with your target audience. One way to find out is ...
13 Helmi 201824min
How Australia Post Delivers Employer Branding, with Quila Israelson
Today we’re speaking to an organization down under dating back over 200 years with very specific job roles across a huge country. Quila Israelson is the Employer Branding Manager at Australia Post, i...
6 Helmi 201827min
How EY Attracts Young Talent with Employer Brand, feat. Steve Keith
Today we’re speaking to an award-winning employer brand in the UK that’s doing a great job at attracting young talent into a career that many school leavers have never considered. Steve Keith, Market...
30 Tammi 201835min
How SAP Attracts Gen Z with Employer Branding, feat. Jenn Prevoznik
Another week, another legacy tech company - this time we turn to the world’s leading enterprise software company; Systeme, Anwendungen und Produkte in der Datenverarbeitung - with 80,000+ employees in...
23 Tammi 201826min
