Employer Branding Podcast

Mobile live streaming – what are the benefits to brands and individuals? And which tools should they use? We have had a chat with Krishna De who is a digital & visual content marketing guru to get some answers. Questions for Krishna include: Why should brands be looking at mobile live streaming and what’s the opportunity? What is the key to success with mobile live video? What are the challenges with mobile live video and where do brands get it wrong? Which platforms are best for live streaming, and for which purposes? What’s your favourite live video platform right now? How can brands measure the ROI of mobile live streaming? What are some of the opportunities available with Periscope? What brands inspire you in the mobile live streaming space? And of course; Who's rocking live video on the Emerald Isle? Our tip of the week is actually a book: Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future and this week’s big shout goes out to Martin Mosler of Hager Group. Read the show-notes article: http://linkhumans.com/podcast/mobile-live-streaming All podcast show-notes: http://linkhumans.com/podcast Subscribe on iTunes: http://bit.ly/smknowhow

24 Kesä 201642min

How does a global technology company that powers billions of transactions – physical and digital make use of social selling? To find out, I had a great chat with Paul Lewis of Pitney Bowes. Questions for Paul: How did you implement social selling within the organisation? Can you talk us through the steps? When you rolled out this program, did you have strategy, training and other steps in place? How is social selling embedded in every salesperson’s daily workload? What were some of the challenges of this implementation and how did you address them? If we look at social channels, which ones work best for Pitney Bowes? Do you use video for social selling? Do you use a technology for employee advocacy? How do you measure success from social selling, and how can you track it back to the exact action of a salesperson? Your social selling leaderboard, does that correlate to the actual sales leaderboard? If we look into your crystal ball there, what do you think is the next big thing in this space? Who inspires you on social media? Answers all inside! Connect with Paul Lewis on Twitter https://twitter.com/paul_a_lewis & LinkedIn http://uk.linkedin.com/in/paullewis100 Our tip of the week is Haiku Deck http://haikudeck.com Our big shout goes out to Lisa Cervenka http://twitter.com/BrandNRD Read the show notes article: http://linkhumans.com/podcast/social-selling-pitney-bowes All podcast articles: http://linkhumans.com/podcast Subscribe on iTunes: http://bit.ly/smknowhow Finally, do join us at our new office warming party on Thursday 16 June 2016 from 6pm! We're at work.life, 13 Hawley Crescent, NW1 8NP, Camden Town. Catch you next week! Jorgen

15 Kesä 201638min

Websites have been around as long as emails, and have been declared dead as many times. But they still hang in there and any company does need to have one. How do you design and build an effective website for your organisation? I've had a chat with Keren Lerner of Top Left Design, some of my questions for her: Why do companies still need websites? Websites are seen as very static (in comparison to social), how do you drive engagement on a website? What are some of the common mistakes companies make with their sites? If someone comes to you with a terrible website, what are the elements you help them sort out? What should the structure be of a company website? What about content, should you have a blog section? How important are domain names? Should you try your hand at building your own site or use a developer/agency? What are estimated costs? How should a site interact with social media? What’s the ROI on a website and how do you measure it? Technology selection considerations - what’s the best tech? Where can we learn more about you and Top Left Design? That and don't miss Keren's poem about finishing off client work at the very end of the episode. Connect with Top Left Design & Keren Lerner: Top Left Design: http://topleftdesign.com Keren on Twitter: https://twitter.com/topleftdesign Keren on LinkedIn: https://www.linkedin.com/in/kerenlerner Our tip of the week is Nuzzel: http://nuzzel.com Our shout out of the week is Lars Ingerslev of Smarp: https://twitter.com/lingerslev Read the show notes article: http://linkhumans.com/podcast/guide-company-websites All podcast write-ups: http://linkhumans.com/podcast Subscribe on iTunes: http://bit.ly/smknowhow PARTY TIME: Join us at the Link Humans new office warming party on Thursday 16 June @ work.life 13 Hawley Crescent, Camden Town, London. From 6pm onwards, hope to see you then! - Jorgen

8 Kesä 201632min

How is social selling changing the way B2B organisations engage with decision makers? To get some answers, I've had a chat with Sophie Barnes of Xchanging. Our tip of the week is Google Forms and our big shout goes out to Campbell & Syme - great coffee roasters in East Finchley, north London. Questions for Sophie: Tell us about Xchanging and what you do there? How did you go about implementing social selling in the organization? What's the sales team setup? Does everyone have the Sales Navigator? What were some of the challenges that you faced implementing social selling? What channels do you use for social selling? What digital sales collaterals do you use? What tools do your sales people use on a daily basis? How do you go about measuring success and what results have you seen? What are your greatest successes on social media in general? What brands inspire you on social media? What's going to happen next in this space? Show notes article: http://linkhumans.com/podcast/social-selling-xchanging All show notes: http://linkhumans.com/podcast Subscribe on iTunes: http://bit.ly/smknowhow Catch you next week! - Jorgen

2 Kesä 201619min

How do you tap into the power of an engaged workforce on social media? To find out, I've had a chat with Ed Terpening of Altimeter Group who has done extensive research in the employee advocacy space. Questions for Ed: Tell us about "Social Media Employee Advocacy: Tapping into the Power of an Engaged Workforce." What results do brands expect when they invest in employee advocacy? Would you say social selling is part of employee advocacy? How do employee posts compare to social advertising? How long it will take before platforms like Facebook and LinkedIn turn off APIs to employee advocacy platforms? What motivates employees to advocate on social? How can you address concerns that some employees will have about sharing company updates to friends and family? How does employee advocacy scale? What type of networks do you see brands using for internal/external social success? According to this study, employees share job postings and daily workplace life the most - haven't we all seen enough job postings on social already? Where do employees share employee advocacy updates? According to the study, Facebook is in the lead. If we look at the profile of employee advocates, who are the leaders, who are the people who are on the leader boards? How do social media users respond to employee advocacy updates turning up in their feeds? Should employee advocacy updates carry a specific label for transparency? What is the difference between employee advocacy in Europe vs. North America? How do you measure ROI of employee advocacy programs? What should brands avoid in order to get ROI from employee advocacy? What's the best employee advocacy technology? Who inspires you online and what brands do you think have found success in employee advocacy? So just a couple in other words. This week's big shout goes out to Link Humans' new home work.life and our tip of the week is "A Kickstart Guide to Corporate Hashtags", by Ben Donkor. Show notes article: http://linkhumans.com/podcast/employee-advocacy-state-altimeter All articles: http://linkhumans.com/podcast Subscribe on iTunes: http://bit.ly/smknowhow

24 Touko 201645min

Have you embraced Snapchat for marketing yet? Many brands are struggling to get their heads around the destructive messaging app which keeps growing and innovating. To understand what the platform can do for your brand, I’ve spoken to Victoria Taylor of Blend Social. Questions for Victoria: Why should brands to be on Snapchat? What’s the key to success on Snapchat? Do you think Snapchat is better for people than for brands? Is the audience on Snapchat interested in what you had for breakfast? What exactly are stories on Snapchat? Sending regular snaps is just person-to-person? How do you get more followers on Snapchat? Images vs. video: What content works best on Snapchat? What’s best practice for drawing and emojis in snaps? What mistakes do you see brands making on Snapchat? How can you use Snapchat for talent attraction and recruiting? What is the return on investment of Snapchat and how do you measure it? What apps and tools are useful to use with Snapchat? Who would you recommend to check out on Snapchat? What’s next for Snapchat? How will the platform evolve? Answers are all inside, promise! Our tip of the week is none other than SoundCloud http://soundcloud.com and our big shout goes out to Daniel Cohen: https://twitter.com/danielcohen82. Read the full show notes: http://linkhumans.com/podcast/snapchat-storytelling And do remember to subscribe on iTunes: http://bit.ly/smknowhow Catch up next week! Jorgen

18 Touko 201623min

Did you realise that the employees of your organisation are writing up reviews about their experience online? Some are happy, others are not so happy. What can employers do to embrace this transparency and how can they ensure they are using these reviews as constructive feedback? To get the scoop, I've had a chat with Diarmuid Russell, Head of International at Glassdoor. Questions for Diarmuid: What challenges can Glassdoor help employers tackle? Do people apply for jobs on Glassdoor? A bad employer will have already have a bad reputation. Doesn't a site like Glassdoor just amplify their problems? How can can you ensure that employee reviews on Glassdoor are genuine? What's the most common reason for not approving reviews? How can companies embrace transparency and encourage employee reviews? What's the number one mistake that you see employees doing? Should you work on your employer brand internally before looking at Glassdoor? Would you call Glassdoor a social media channel? How do you calculate the ROI for companies using Glassdoor? What are your thoughts competitors such as Viadeo, Kununu and LoveMondays? What happens if/when LinkedIn starts offering employer reviews? What employers inspire you on social media? What's the next big thing in the employer transparency space? So quite a few in other words! How did he answer them? You'll have to listen to find out. Or you read this here article: http://linkhumans.com/podcast/employers-transparency-glassdoor Why not read a few more: http://linkhumans.com/podcast Don't forget you can subscribe on iTunes: http://bit.ly/smknowhow And if you're looking for the tip of the week, it's HubSpot CRM: http://hubspot.com/products/crm And finally, our big shout of the week goes out to Christie Fidura: http://twitter.com/cfiduraUK, organiser of the #cmgrLDN meetups - thanks for your continuous support Christie! And thanks to you for tuning in and catch up next week! - Jorgen

11 Touko 201642min

How can you transform your employees into an online marketing engine? Employee advocacy! We speak to Glenn Gaudet, Founder and President of GaggleAMP to find out all about it. Questions for Glenn: What would you say is the main challenge that employee advocacy addresses? Is employee advocacy better suited for large companies? Which social channels do you see giving the best results for your clients? Do employees really want to share content about their company with friends and family on Facebook? How long will it take before social networks put a stop to employee advocacy tools due to loss or advertising revenue? How can you make sure employees don't all share the same content at the same time? How do you keep employee advocacy users engaged? Who are the usual suspects at the top of the leaderboard, might it be salespeople? How do you measure return on investment of employee advocacy? The employee advocacy technology market is crowded, what makes GaggleAMP stand out? Who inspires you on social media? This week's tip of the week is Visually: http://visual.ly There's still time to get involved with #smlondon LIVE! 2016: http://socialmedialondon.co.uk/live Show notes article: http://linkhumans.com/podcast/employee-advocacy-gaggleamp All podcasts: http://linkhumans.com/podcast Subscribe on iTunes: http://bit.ly/smknowhow

5 Touko 201636min