Employer Branding Podcast

We speak to Richard Jones, founder and CEO of EngageSciences (acquired by Wayin) to find out how fashion brands and retailers make use of social media to sell and promote their products. A few of the questions we ask him: How do the world’s biggest fashion brands use Social Commerce to boost their exposure to new demographics and increasing revenue? How is the fashion world leveraging social content for awareness and sales purposes, and what lessons can other marketers learn? Tell me about "shoppable reviews" and how brands integrate these with their owned platforms? What about the rise of the "buy button" over the past year, how has that changed the industry? How do fashion brands use user generated content to drive sales and awareness? What are the best social and digital channels for fashion brands? What fashion brands inspire you on social/digital? How do you use social yourself? What’s the next big thing in this space? What's your motto in life? How Fashion & Beauty Brands Use Social [eBook]: http://linkhumans.com/fashion-brands-marketing-ebook Article: http://linkhumans.com/podcast/social-commerce-richard-jones All show notes: http://linkhumans.com/podcast Subscribe on iTunes: http://bit.ly/smknowhow

3 Maalis 201632min

We speak to Scott Monty, of Scott Monty Strategies, author of the Full Monty newsletter and erstwhile Head of Social Media at Ford Motor Company. We ask Scott the following questions: Is social media just a myth? Pls tell us about this Gallup study and some of the top line findings Company-sponsored Facebook pages and Twitter feeds have almost no persuasive power, according to Gallup - but they drive action? Could this be what’s driving users no new platforms like Snapchat or non-social services like Whatsapp? If companies want to acquire new customers, what's their best bet? Social media doesn't exist in a vacuum, and consumers rarely interact with companies through these channels alone; how do we integrate social as one touchpoint part of an overall customer experience? Consumers are more likely to engage with companies through social media when they believe those companies' intentions are genuine. They look for real people and communities. So how can companies become part of the conversation? In your experience from Ford and working with other companies, what social media activities did you find giving the best results? What brands have got this right in your opinion and why? What will happen over the next 2-3 years in the social and digital space? What's your very classical word of wisdom? Article: http://linkhumans.com/podcast/myth-social-scott-monty All show notes: http://linkhumans.com/podcast Subscribe on iTunes: http//bit.ly/smknowhow

23 Helmi 201635min

To learn more about how employee generated stories and content can build employer brand equity, we have had a chat with Lisa Cervanka and Jason Seiden of Brand Amper. Expect this dynamic duo of HR Tech to not only finish each others sentences, but to also give great answers to the following questions: Tell us about Brand Amper your roles there? Why do companies need employee generated content? What's the power of bold transparency? What's Glassdoor all about? What are the risks of not having employee generated stories? What are some of the challenges with current methods of creating and sharing stories? What’s a step-by-step guide working with employees to create and share original and branded content? What are the benefits to the employees and their personal brands? What social and digital channels are most important and why? What’s the ROI and how do you measure it? Technology selection considerations for employee generated content? What brands inspire you on social/digital? What’s the next big thing in this space? What are your words of wisdom to our listeners? Read the article: http://linkhumans.com/podcast/employee-stories-brand-amper Show notes: http://linkhumans.com/podcast Subscribe on iTunes: http://bit.ly/smknowhow

16 Helmi 201630min

We speak to Angela Bortolussi of Recruiting Social, all about marketing and recruiting on Instagram. Angela answers the following questions: Why should we use Instagram and not Twitter, Facebook or LinkedIn? Should you separate business and personal? What’s a step-by-step guide to success on Instagram? How do you get more engagement? How do you get more followers? How can you source on Instagram? Or find potential clients? How can you use Instagram as a networking tool? What are some of the pitfalls to avoid on Instagram? What’s the ROI of using Instagram and how do you measure it? What apps, tools and tech should you be using along with Instagram? What are some brands that inspire you on Instagram and why? What’s the next big thing for Instagram marketing? Where can we learn more about you and Recruiting Social? And of course she throws in her word of wisdom at the end. Article: http://linkhumans.com/blog/instagram-angela-bortolussi Instagram eBook: http://linkhumans.com/instagram-brand-marketing-ebook Show notes: http://linkhumans.com/podcast Subscribe on iTunes: http://bit.ly/smknowhow

10 Helmi 201631min

We speak to Dr. Leslie Gaines-Ross, Chief Reputation Strategist of Weber Shandwick about how to be a social CEO. Some of the questions in this episode: Tell us about Weber Shandwick and your role there? What challenge do CEOs face with social media? What is a step-by-step approach to becoming a Social CEO? What are the best platforms to use? What can you tell us about about women vs male executives and their use of social media? What mistakes do you see CEOs making on social media? What’s the ROI for the company in having a social CEO? Is there a CEO that inspires you on social media? What’s the next big thing for CEOs and social media? Article: http://linkhumans.com/podcast/social-ceo-leslie-gaines-ross Show notes: http://linkhumans.com/podcast Subscribe on iTunes: http://bit.ly/smknowhow

2 Helmi 201632min

LinkedIn has hit a major milestone in the UK - the professional network now has 20 million active users in the country. I decided to ask five leaders of British business how LinkedIn has impacted their work: How has LinkedIn changed your business and industry? How do you and your organisation use LinkedIn? What is the future for LinkedIn? Andy Hill is Executive Vice President Talent and Resourcing at the Sage Group, a company that’s very forward-thinking in terms of social and digital Kathy Allison is Head of HR at FitFlop, a British SME and my wife’s favourite summer footwear Paul Dreschler is President of the Confederation of British Industry (CBI), he’s not actually on LinkedIn himself but don’t tell anyone! Josh Graff is the UK Country Manager & Senior Director, LinkedIn EMEA James Caan is a Serial Entrepreneur and investor in over 30 companies mainly in recruitment, also previously a Dragon on Dragon’s Den Article: http://linkhumans.com/podcast/linkedin-business-britain Show notes: http://linkhumans.com/podcast Subscribe on iTunes: http://bit.ly/smknowhow

25 Tammi 201621min

We speak to community management Richard Millington of FeverBee and ask him the following questions: Tell us about FeverBee and what you do there? What are the challenges communities are facing in 2016? What is the difference between visible engagement and valuable engagement? What’s the danger of being in the 'showbusiness' industry? What is the importance of microskills to achieving valuable engagement? What does valuable engagement look like? What is the output of engagement? What are 3 examples in this field that inspire you? What’s the next big thing in this space? Where can we learn more about you and your work? And of course we get Richard's word of wisdom at the very end. Article: http://linkhumans.com/podcast/richard-millington-feverbee Show notes: http://linkhumans.com/podcast Subscribe on iTunes: http://bit.ly/smknowhow

20 Tammi 201642min

How do you innovate in digital employer branding? One company that keeps innovating in this space is L'Oreal, the French beauty giant. I've had a chat with Alexander Onish who is the digital employer branding manager to learn more about their employer branding program. Article: http://linkhumans.com/podcast/alexander-onish-loreal Show notes: http://linkhumans.com/podcast Subscribe on iTunes: http://bit.ly/smknowhow

12 Tammi 201637min