How Employer Brand Insights Can Help with Retention, with Julie Wolf of T. Rowe Price
The shift in how and where we work has lead to many changes for folks working in employer branding. We find out how one company has used this new employer brand approach to make a difference when it c...
16 Joulu 202125min
Tips to Make Social Sharing Work for Your Business, with Briana Gosselin of Sodexo
With many industries facing challenges finding the right employees for high-demand jobs, social sharing can be a powerful recruitment tool. Briana Gosselin from Sodexo explains how they use social pro...
1 Joulu 202125min
How Data Insights Inform Employer Brand Strategy, with Liz Du of ServiceNow
Many employer brand and recruiting departments confuse measuring tactics with measuring strategy. Liz Du from ServiceNow shares her insights on how to make sure your metrics are on the right track. L...
17 Marras 202128min
How a Strong B2C Brand Can Attract Top Tech Talent, with Katja Wohlwend of Swisscom
Swisscom is strong B2C telco brand mainly associated with being a Swiss government company. In this episode, we cover how they attract the top IT talent they need to excel. Katja Wohlwend is the Empl...
3 Marras 202118min
How to Gamify Employee Stories with Elena Aylott and Jenny Andersson, of Oriflame
We talk to a brand where employer brand activation, internal communications, and external marketing go hand in hand. We also learn how they’ve been able to gamify their employee stories and create a s...
27 Loka 202135min
Building an EVP for a Global B2B Organization, with Neil Daly of Baker Hughes
When Neil Daly was brought in to Baker Hughes to build an EVP and employer brand strategy, he faced some unique challenges in a B2B organization. We discuss how he used data from Link Humans to make t...
6 Loka 202140min
New Research on Sustainability and Employer Branding, with Olivia Thompson of Link Humans
We discuss our most recent research findings in ESG (Environmental, Social, and Governance) and why sustainability is so important for employer branding now and in the future. Our latest research on ...
22 Syys 202113min
How a Global Brand Changes Its EVP with Xavi Martinez Salcedo and Delfina Stabile, of Uber
When Uber found that salary was not the main driver for employee retention, they had to change their mission statement to better fit with a new EVP, employer brands, and values. Find out how they succ...
15 Syys 202127min
