
Create Better Content: Unlocking The Human Side Of AI
Ep. 8 - Alex is joined by Mandy York, trainer at IMPACT, to talk about how businesses can let AI handle some of their grunt work, while the team heavily involved in the creative process. With Mandy's ...
21 Helmi 202420min

AI For Businesses: 6 Steps All CEOs Should Take with Bob Ruffolo
Ep.7 - Bob Ruffolo, IMPACT CEO, shares the six-step strategy every business leader should use for integrating AI into their company culture. Discover how to inspire your team, set clear guidelines, an...
19 Helmi 202426min

How A Culture Of Video Can Unlock Massive Growth Potential
Ep.6 - In our sixth episode, we explore IMPACT client E.W. Motion Therapy’s story of success through in-house video marketing. Alex is joined by Zach Basner and Noelle Salls to talk about the transfor...
14 Helmi 202433min

How To Create A Video Style Guide with Zach Basner
Ep.5 - In our fifth episode, Alex Winter sits down with Zach Basner, a seasoned business coach to talk about why your company, regardless of its size, should create a Video Style Guide so your videos ...
12 Helmi 202435min

AI Tools To Create Better Content with Briana Walgenbach
Ep.4 - In this episode, IMPACT’s AI expert Briana Walgenbach explains how to use AI tools to boost efficiency and engagement — while keeping your unique and human brand voice intact. From brainstormin...
7 Helmi 202426min

How To Create Content Your Buyers Actually Need With Marcus Sheridan
Ep.3 - In this episode, Alex Winter and Marcus Sheridan are cutting through the marketing noise. Marcus explains why understanding your buyer’s deepest questions and fears is the only way to produce c...
5 Helmi 202420min

How Leadership Buy-in & Culture Drive They Ask, You Answer Success With Marcus Sheridan
Ep.2 - Join Alex Winter and Marcus Sheridan, a bestselling author and partner at IMPACT, for a deep dive into making “They Ask, You Answer” a cultural cornerstone in your business. This episode is all...
31 Tammi 202416min

Marcus Sheridan on The Origins of They Ask, You Answer & How it Saved His Business
Ep.1 - Join Alex Winter as he welcomes Marcus Sheridan, speaker, author, and partner at IMPACT. Dive into Marcus’s journey from a hesitant ‘pool guy’ to a trailblazing digital marketing leader. Marcus...
26 Tammi 202431min



















