#65 - Video marketing for B2B tech growth with Tyler Lessard, VP Marketing and Chief Video Strategist at Vidyard
If you hadn't heard, Tyler Lessard is the King of Video. As VP Marketing and Chief Video Officer at leading video platform Vidyard, he is also the author of video marketing bible: The Visual Sale. T...
2 Elo 202133min
#64 - Will technology replace marketers? With Julien Decot, Snr Director, Marketing Partnerships EMEA at Facebook
A growing dependency on marketing automation begs the question: Will technology replace marketers? On this special episode of the FINITE Podcast, you'll hear from an expert entrenched in the world o...
26 Heinä 202132min
#63 - Guide to B2B brand marketing with Kevan Lee, Head of Marketing at Oyster
B2B brand marketing can be difficult to define, as a collective of touch points and channels can generate ambiguous results. Despite this, Kevan Lee does a fantastic job of describing and advising bra...
19 Heinä 202131min
#62 - Where to start with B2B product positioning with Vakis Rigas, VP Marketing at Shypple
Product marketing and positioning is about finding context. It's about looking at competitors, categories, jobs to be done and features to cement your product in the marketplace. On this FINITE Podc...
12 Heinä 202130min
#61 - How to use customer experience data with Keith Povey, Director of Marketing at Feefo
Due to enhancements in MarTech, customer experience data collection is highly achievable. It gives you insights into brand perception, what customers do and don't like about your products and how you ...
5 Heinä 202134min
#60 - Moving from startup to scale up with Emma Jessica Knox, VP Marketing at HERO
Marketing is critical to driving growth and to help businesses move from startup to scale up. On this FINITE Podcast, we dive into key factors of scaling up, such as getting buy-in from the C-suite,...
28 Kesä 202135min
#59 - The Marketing Development Rep (MDR) with Heidi Cerenzia, VP, Global Demand Generation at Wrike
The MDR role is becoming more and more popular, as marketing teams need the support of a dedicated business development team to chase up their MQLs. On this episode of the FINITE Podcast, we hear fr...
21 Kesä 202128min
#58 - B2B influencer marketing with Amisha Gandhi, SVP Marketing at Tipalti
When you hear 'influencer', you might think of Instagram and #ads for skincare or shaving supply subscriptions. In fact, influencers are valuable in B2B too as they connect you directly with your audi...
14 Kesä 202134min
