#162 - How to think about marketing strategy with Colin Lewis
This episode provides a breakdown of strategy - how to think about strategy to get internal support and ensure marketing success. Jodi and Colin discuss the power of language, the art of persuasion,...
30 Joulu 202434min
#161 - Prediction or fiction? Jodi on which 2025 B2B marketing forecasts matter
On this special episode of the FINITE Podcast, you'll hear from our regular host, Jodi Norris. After sifting through the abundance of B2B marketing predictions that arise at the end of each year, Jo...
9 Joulu 202411min
#160 - Why you should be thinking about digital accessibility with Jennifer Griffin Smith, CMO at Acquia
Dive into the crucial topic of digital accessibility with expert insights from Jennifer Griffin Smith, CMO at Acquia. Discover how a lack of accessibility on your website could be impacting your bus...
25 Marras 202427min
#159 - Choosing an agency: Are you settling for less? With Rachel Gilley, CEO at Clarity
Do you ever wonder whether your agency is the right fit? Or are you looking for a new agency at the moment? This episode will help teach you what great client service looks like, and what you shou...
11 Marras 202423min
#158 - Challenger brand communications with Valentina Kristensen, Corporate Affairs Director at OakNorth Bank
Valentina Kristensen is Corporate Affairs Director at OakNorth Bank, a fintech challenger that has rapidly grown into a financial legacy. With firsthand experience from OakNorth's early days, Valentin...
28 Loka 202423min
#167 - Making B2B marketing more objective, with Steve Stano, Executive Director and Head of Morgan Stanley at Work B2B Global Equity Marketing
In this episode of the FINITE Podcast, we're joined by Steve Stano, Executive Director and Head of Morgan Stanley at Work B2B Global Equity Marketing. Steve brings a wealth of experience and insights ...
14 Loka 202426min
#156 - Demand generation and other fake B2B tactics with Dale Harrison, Marketing Consultant
In this special extended episode of the FINITE Podcast, we hear from Dale Harrison, a renowned marketing consultant and LinkedIn thought leader. Dale has built a significant LinkedIn following by grou...
30 Syys 20241h 19min
#155 - The Perfect B2B MarTech Stack with Philippe Ruttens, CMO at Tyk
In need of a new tool? How do you know if your current ones are working? Do you have too many tools and need to get rid of some? This episode with Philippe Ruttens, CMO at Tyk, gives a full rundown o...
16 Syys 202431min
