Follow The Yellow Brick Road

Follow The Yellow Brick Road

Follow The Yellow Brick Road is the podcast for founders who want a clear path to turning clicks into customers. Hosted by Emma Rainville (Founder of Shockwave Solutions, Wizard of Ops) and Mitch Barham (Founder of Barham Marketing, Wizard of Ads), this show breaks down what actually drives growth — from acquisition to conversion to operations. Emma brings the systems and execution behind businesses that run without the founder in the day-to-day. Mitch brings the ads and acquisition that turn attention into revenue. Together, they connect both sides — so your business doesn’t just get clicks, it converts. If you're serious about scaling your business — subscribe and follow the path.

Tämä podcast on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi podcastin jaksot saattavat sisältää mainontaa.

Jaksot(97)

Big Revenue, Zero Profit: The Business Trap Nobody Talks About

Big Revenue, Zero Profit: The Business Trap Nobody Talks About

In this episode of Follow the Yellow Brick Road, Emma Rainville, Wizard of Ops, and Mitch Barham, Wizard of Ads, break down the Emerald City Myth: when a business looks successful because revenue is h...

16 Kesä 14min

Great Ads, Zero Profit? Your Business Might Be Broken

Great Ads, Zero Profit? Your Business Might Be Broken

In this episode of Follow the Yellow Brick Road, Emma Rainville, Wizard of Ops, and Mitch Barham, Wizard of Ads, break down the Scarecrow Problem: when your ads are smart, but your business isn’t.They...

9 Kesä 16min

Chatbot vs AI Agent: What’s the Real Difference?

Chatbot vs AI Agent: What’s the Real Difference?

In this episode of Follow the Yellow Brick Road, Emma Rainville, Wizard of Ops, and Mitch Barham, Wizard of Ads, answer the most common questions business owners are asking about AI agents.They break ...

2 Kesä 18min

The AI Agent Scam Marketers Don’t Want You to See

The AI Agent Scam Marketers Don’t Want You to See

In this episode of Follow the Yellow Brick Road, Emma Rainville, Wizard of Ops, and Mitch Barham, Wizard of Ads, break down one of the biggest mistakes businesses are making with AI: building agents b...

26 Touko 28min

The “More Traffic Fixes Everything” Myth

The “More Traffic Fixes Everything” Myth

In this episode of Follow the Yellow Brick Road, Emma Rainville, Wizard of Ops, and Mitch Barham, Wizard of Ads, break down one of the most expensive myths in online business: that more traffic can fi...

19 Touko 16min

When Scaling Ads Breaks Your Business

When Scaling Ads Breaks Your Business

In this episode of Follow the Yellow Brick Road, Emma Rainville, Wizard of Ops, and Mitch Barham, Wizard of Ads, go behind the curtain on why online businesses collapse after scaling ads — and why the...

12 Touko 20min

The 4 Reasons Fast-Growing Businesses Collapse Before They Scale

The 4 Reasons Fast-Growing Businesses Collapse Before They Scale

Most businesses don't fail because they failed to grow. They scale themselves out of business. They grew before they were ready — and nobody saw it coming until the ads had to be shut off.In the first...

5 Touko 22min

Why the Right Room Changes Everything

Why the Right Room Changes Everything

In this episode of Special Ops Podcast, Emma Rainville sits down with Mitch Barham to break down the reality most founders don’t talk about — the isolation of running a business and why the right room...

24 Maalis 37min

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