12. Why Success in the Music Industry (and Any Business) is About Relationships, Not Talent
When Dwight Heckelman created Groove U – an immersive music industry program in Dublin, Ohio, that prepares students for the music industry's hustle, highs, and hardships – he knew he was on to someth...
16 Heinä 20211h
11. A Rock ‘N’ Roll Trial By Fire: Transformation From Artist To Attorney
Brad Circone and Rick Silk reflect on the origins of The Toll’s record deal with Geffen Records and discuss how promotional mismanagement and lack of mentorship can damage a b(r)rand’s reputation.List...
7 Touko 20211h 7min
10. How A Midwest Entertainment Company Brought Us Neil Young, Coldplay, and Twenty-One Pilots
Scott Steinecker shares the story of how he saved The Newport Music Hall from becoming a Walgreens, and gives the insider intel on b(r)and promotion, profits, and live performance anecdotes on past bo...
30 Huhti 202145min
9. Image Is Everything - Tom Waits, AC/DC, Ralph Lauren, & You - How You Present Is Who You Are
Commercial photographer, Craig Wilson, examines the power of imagery in banding and branding: from rock stars like The Clash to consumer brands such as Ralph Lauren, Budweiser, and Marlboro.See Craig’...
23 Huhti 202145min
8. If Songwriting Is A Business, John Schwab Is Its Brand (and McGuffey Lane Is The Company)
John Schwab describes what it’s like to spend “40 years without a day job” and dedicate your entire life to music, songwriting, and performing – from touring the globe with McGuffey Lane, to covering ...
16 Huhti 202157min
7. The Brand Reinvention Tour: Taking Rock ‘N’ Roll by Storm With Florence Henderson’s Approval
Light designer, director, and entrepreneur, Rusty Ranney, reflects on memorable tours designing stage lighting for the likes of Neil Young, Elton John, Metallica, and Florence Henderson. Check out th...
9 Huhti 202147min
6. From Poster Boy to Record Man: What Do Levi’s, Los Angeles, and Led Zeppelin Have in Common?
Merchandise pioneer, artist manager, and talent acquisition veteran, Bruce Garfield, recalls his defining moments in the music industry, working with the likes of Led Zeppelin, Duran Duran, Grace Jone...
2 Huhti 202154min
5. The Rolling Stones Prove That You Can't Rush Mayhem
Don Nixon from the Creative Spot agency shares his music musings and marketing strategies for targeting the purpose-driven consumer market of today, from differentiation to disruption, and aspects to ...
26 Maalis 202148min
