’Hello Me’ - AI has flipped Personalisation

Marketing to a new breed of consumer wielding the power of personalisation in their favour. Not yours.

For decades, personalisation has been something brands did to consumers. AI has flipped that. Instead of brands constantly telling consumers who to become, consumers now use AI to help them figure that out for themselves.

Hello Me is a podcast from Rasmus Houlind (Agillic, Hello $Firstname) and Frans Riemersma (MartechTribe, MartechMap.com) — an open, exploratory series about what happens to marketing once consumers start using AI to define who they want to be, instead of waiting for brands to tell them.

Each episode is a genuine conversation, not a product demo or a corporate interview: 45–60 minutes, recorded remotely, with guests invited to challenge the premise rather than just confirm it. There's no fixed season, no set release schedule, and no claim to having the answers — just better questions, one conversation at a time.

Got a sharp, unusual take on personalisation, AI, or the new rules of marketing — especially if you're not already in our usual orbit? We want to hear from you.

Watch the full video playlist on YouTube: https://www.youtube.com/playlist?list=PLJGgw-cJasRw
Hello Me — the concept for the show, and every question we're chasing this season: https://omnichannelinstitute.com/hello-me.html
Hello $Firstname — a free written abstract of the book this whole show builds on: https://agillic.com/free-ebook-hello-firstname/
Hello $Firstname — the audiobook edition, with a full cast of narrators, on Spotify: https://open.spotify.com/playlist/2zIvs5pSRNTO3YAeFUWZBL?si=zpeTEW_1RnWNHSwZZEAnWA
Personalisation Cards — workshop decks for Commerce, Subscription, Banking, and Charity/NGO teams: https://omnichannelinstitute.com/cards.html
MartechTribe — Frans Riemersma's research and consultancy on marketing technology: https://www.martechtribe.com
MartechMap.com — Frans Riemersma and Scott Brinker's joint map of the global martech landscape: https://martechmap.com
Omnichannel Institute — Rasmus's home for frameworks, books, and courses on personalisation: https://www.omnichannelinstitute.com

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Jaksot(84)

Hello $Firstname AI Edition, Conclusion and Epilogue - when the customer sends an agent...

In the chapters leading up to this point, we've explored how to create meaningful, personalised experiences across channels, campaigns, and touchpoints. We've talked about data, content, and the orche...

24 Syys 10min

Hello $Firstname AI Edition, Chapter 22: Achieving Organisational Maturity for Personalisation

In Chapter 22 of Hello $Firstname, Arild Horsberg reads ‘Achieving Organisational Maturity for Personalisation’. Arild Horsberg is general manager of Forte Optimize in Oslo, Norway. In this chapter, h...

23 Syys 9min

Hello $Firstname AI Edition, Chapter 21: Governance and Processes

In Chapter 21 of Hello $Firstname, Yogita Wadhwa reads ‘Governance and Processes’. Yogita Wadhwa works in what she calls the messy middle, where strategy, technology, data, and execution have to come ...

23 Syys 38min

Hello $Firstname AI Edition, Chapter 20: Marketing Technology

In Chapter 20 of Hello $Firstname, Matthew Niederberger reads ‘Marketing Technology’. Matthew Niederberger is a fractional head of martech at Martech Therapy, which mostly means he gets called in when...

23 Syys 28min

Hello $Firstname AI Edition, Chapter 19: People and Skills for Personalisation

In Chapter 19 of Hello $Firstname, Michel Stevens reads ‘People and Skills for Personalisation’. Michel Stevens is course director at CXM Academy and has spent his professional life on exactly what th...

23 Syys 33min

Hello $Firstname AI Edition, Chapter 18: Models of Organisational Maturity in Personalisation

In Chapter 18 of Hello $Firstname, Fiona Ngaruro reads ‘Models of Organisational Maturity in Personalisation’. Fiona Ngaruro is a digital growth and marketing technology strategist based in Nairobi, K...

23 Syys 19min

Hello Me — AI has flipped Personalisation. Are Marketers Ready?

For two decades, personalisation has been something brands did to consumers. AI just flipped that. In this opening episode, Rasmus Houlind (Agillic, Hello $Firstname) and Frans Riemersma (MartechTribe...

11 Syys 52min

Hello $Firstname AI Edition, Chapter 17: Conversion Rate Optimisation and Personalisation

In Chapter 17 of Hello $Firstname, Steen Rasmussen reads ‘Conversion Rate Optimisation and Personalisation’. Steen Rasmussen is co-founder of Brand Leadership Community and IIH Nordic, as well as an i...

23 Heinä 14min