Hot Copy

Does the blank page ever mock you? That blinking cursor, flashing at your lack of ability to start this copywriting project… to write a killer headline or craft a first sentence that wows each and eve...

17 Touko 201831min

As copywriters with our very own podcast, we're often asked questions. Questions about copywriting. Questions about being a copywriter. Questions about managing our businesses and our family life. Qu...

3 Touko 201831min

These days we're all aiming to make a deeper, more real connection with our customers, and we know the way to do this is through conversational copy. Instead of stuffy, overly formal content we want t...

18 Huhti 201840min

So, you've finally finished writing your client's copy. The homepage is 'Wow,' the content pages are engaging and you've done just the right amount of SEO to keep those pesky Google hummingbirds singi...

5 Huhti 201826min

Many of us are familiar with Google AdWords as part of our knowledge of SEO. But can Google AdWords shortcut your SEO efforts and get to page 1? And are writing Google AdWords a profitable part of a c...

22 Maalis 201833min

Deciding to change jobs is a big decision. Deciding to actually ditch your job (and the loveliness of a regular salary) to become a freelancer can seem like an enormous risk. So, how can you prepare f...

8 Maalis 201834min

As copywriters, we know that one thing we have far too little of is time. But is it actually possible to delegate some of your work to others? We're not talking about sub-contracting copywriting work ...

22 Helmi 201853min

Could your business survive a cold? Probably. But what about an unexpected illness that takes you out of action for weeks? Whether it's a cold, a hangover or something more long-term, when we work for...

8 Helmi 201832min