POV: Get your email game right
On this episode, I talk about the importance of getting your email game right. You need to lean into email, capture names, segment lists, and then deploy: Promotional emails Content laden emails Behav...
19 Touko 20203min
Interact Boulder put out a very helpful newsletter on how the industry is adapting to COVID-19
On this episode, I shared info that was put out by our good friends over at Interact Boulder. It is a very helpful newsletter on how the industry is adapting to COVID-19
13 Touko 20203min
Updates coming to Instagram Story navigation and consumption
On this episode, I talk about updates that are coming to Instagram Story navigation and consumption. I specifically reference this article from socialmediatoday.com
12 Touko 20202min
UGC is such an important part of your content strategy going forward.
On this episode, I talk about how UGC is such an important part of your content strategy going forward. I reference this article and I think all brands need to be thinking this thru and contemplating ...
5 Touko 20203min
POV: Amazon Live
On this episode, I talk about Amazon Live. Worth checking out for sure, https://www.amazon.com/live Some more information from our friends over at Tinuiti. https://tinuiti.com/blog/amazon/amazon-live/
5 Touko 20202min
POV: Take advantage of the increased attention RN, especially on Instagram!
The going is good right now on all social platforms, especially Instagram. You should be posting content, experimenting with LIVE, IGTV, etc. AND of course, leveraging this very favorable paid social ...
28 Huhti 20202min
POV: Getting scrappy and finding business from your past E-commerce sales data
On this episode, I talk about going into your historic data. Recap: I spoke to a client last week who was frozen in indecision. They are in retail and sell directly through their website and we felt t...
28 Huhti 20203min
Two Tactics for now: Paid social for awareness + harvesting community
Right now I am a big fan of leveraging paid social (CPMS are very low and consumption is way up) AND Harvesting community (Facebook groups, go LIVE on any platform, get personal with email sequences a...
21 Huhti 20203min
