POV: Is content marketing actual advertising?
On this episode, I talk about whether or not content marketing is actual advertising. I reference a piece from socialmediatoday.com but more specifically just go into my thoughts on content marketing ...
4 Maalis 20192min
Instagram updates to IGTV and Collections?
On this episode, I talk about some early Intel on some improvements to IGTV as well as potentially rolling public collections the Instagram platform. Keep a close eye on both as Instagram leans more t...
25 Helmi 20192min
POV: Upping your Instagram Story Game
On this episode, a reference an article from socialmediaExaminer.com that talks about some ways to improve your Instagram Story engagement.
25 Helmi 20193min
Do’s and Don’ts of Social Media in 2019
On this episode, I break down an article from socialmediatoday.com that talks about some of the do’s and don’ts of social media in 2019. I give my perspective based on our agency’s view and approach a...
20 Helmi 20193min
Instagram Purge: Don’t sweat it!
On this episode, I talk about the Instagram fake account purged that happened on February 12. Instagram wants to continue to clean up his platform and from time to time it will clean out these fake an...
13 Helmi 20191min
IGTV: Teasers in the main Instagram feed
On this episode, I talk about how Instagram rolled out IGTV promotions in the main feed. Now you can publish your IGTV videos directly to your Instagram feed and tease users to come back and watch the...
11 Helmi 20192min
Rant: Include your Social Media Manager in more convos
On this episode, I talk about including your social media manager in more conversations about all aspects of your business. Too many brands put their social media manager in a silo and don’t allow the...
11 Helmi 20192min
POV: Break your bad social media habits.
On this episode, I talk about an article in on socialmediatoday.com that breaks down bad social media marketing habits and how to break them. I talk about not following vanity metrics, a lack of story...
11 Helmi 20192min
