How do I get started in Google Ads?
Are you ready to dive into the world of Google Ads? In this beginner-friendly episode, host Jyll Saskin Gales takes you back to basics, answering your burning questions on how to get started with Goog...
27 Kesä 20249min
How often should you update your Google Ads?
Is ad fatigue a real thing in Google Ads? In this episode, host Jyll Saskin Gales talks about one of her favourite Google Ads topics: creating effective ads. She answers listener questions about ad fa...
20 Kesä 202417min
Does Impression Share matter in Google Ads?
Does Impression Share matter in Google Ads? Both Impression Share and Auction Insights can help you understand how your ads are performing and how you can drive better results. In Episode 20 of Inside...
13 Kesä 202413min
Do I need to run a Brand campaign in Google Ads?
Should you be running a Brand campaign in Google Ads? In this episode of Inside Google Ads, Jyll Saskin Gales discusses what Brand campaigns are and why they can be a valuable addition to your Google ...
6 Kesä 202413min
What is a good ROAS in Google Ads?
Confused by all the data in your Google Ads dashboard? Wondering what metrics actually matter? In episode 18 of Inside Google Ads, Jyll Saskin Gales dives into how to evaluate your campaigns and make ...
30 Touko 202415min
Google Marketing Live 2024 Recap & Analysis
Did you catch Google Marketing Live 2024? In this special edition episode, Jyll dives into what Google didn't say at this tentpole event, revealing key insights about the future of Google Ads. Discove...
23 Touko 202415min
Why are my Google Ads spending more than my budget?
In this episode of Inside Google Ads, Jyll Saskin Gales admits she made a mistake about how budgets work in Google Ads - and it's time to set the record straight. Learn the key differences between yo...
16 Touko 202413min
Should you use Maximize Conversions bidding?
Jyll Saskin Gales goes deep on Google Ads bid strategies, and specifically Maximize Conversions in Episode 15 of Inside Google Ads. In this episode, based on follower questions from TikTok, Instagram...
9 Touko 202412min
