How to Know When to Increase Your Google Ads Budget
Most people panic when they see a red warning in Google Ads, but it might actually be the best news you get today. In episode 119 of the Inside Google Ads podcast, host Jyll Saskin Gales explores a sc...
7 Touko 5min
Double Your CTR! Every Google Ads Asset Explained
If you're still running search ads with basic headlines and descriptions, you are firmly average. And in 2026, average just doesn't cut it anymore! In episode 118 of the Inside Google Ads podcast, Goo...
30 Huhti 21min
Are Google Ads Certifications Actually Worth It in 2026?
Are the official Google Ads certifications actually worth anything in 2026? In episode 117 of the Inside Google Ads podcast, host Jyll Saskin Gales tackles this question that every digital marketer ha...
23 Huhti 9min
The "Slept On" Strategy to Scale Google Ads in 2026
Stop fighting for the same tiny audience as your competitors. If you've been running Google Ads for a while, you might notice that the old-school tactics of hyper-specific targeting are not performing...
16 Huhti 6min
Fix Your Conversion Tracking: Quality vs Quantity in Google Ads
Smart Bidding is only as smart as the data you provide. If you feed Google Ads low-quality conversions, you will get low-quality results. In episode 115 of the Inside Google Ads podcast, host Jyll Sas...
9 Huhti 18min
Google Ads Learning Period EXPLAINED: What You Need To Know
The "learning period" is often treated like a ghost story in the world of Google Ads - something to be feared, to avoid at all costs. In episode 114 of the Inside Google Ads podcast, Google Ads Coach ...
2 Huhti 8min
The Branded Search Playbook: Defend Your Brand Without Killing ROI
Should you be paying for ads when people are already searching for your business by name? This "brand tax" is one of the most debated topics in the Google Ads community, but the decision should be bas...
26 Maalis 13min
Google Ads for Restricted Industries: 3 Strategies to Win
If you work in a so-called "Sensitive Interest Category" like healthcare, finance, legal, or real estate, you’ve likely stared at that "Eligible (Limited)" status in Google Ads with frustration. Opera...
19 Maalis 15min
