Inside the Creator Economy

Inside the Creator Economy

Inside the Creator Economy is a business podcast exploring how creator-led marketing is reshaping modern brand building.

Hosted by Sanna Ödmark and Frida Ekholm from Cure Media, the show brings you inside the conversations shaping the future of the creator economy - from CMOs and founders to creators, platforms and growth leaders across Europe.

This isn’t about one-off campaigns. It’s about what happens when brands move creators from the margins to the core of their strategy.

Each week, we unpack the real questions marketing teams are facing:

  • What does it take to stay culturally relevant in a fast-moving landscape?
  • What can brands learn from the creators who build communities, not just audiences?
  • How do you structure for creator-led growth?

Produced by Cure Media, one of the leading creator marketing agencies in Northern Europe, this podcast is for marketers and business leaders who want to understand where growth is heading next.

Tämä podcast on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi podcastin jaksot saattavat sisältää mainontaa.

Jaksot(100)

From Influencer Marketing to Creator-Led Strategy with Sam Foroozesh

From Influencer Marketing to Creator-Led Strategy with Sam Foroozesh

After more than five years and ten seasons of Influencer Marketing Talks, we’re stepping into a new chapter. Not because the conversations have changed, but because the industry has. Influencer market...

4 Maalis 21min

Creator POV: The Shift in Running Culture with Hedda Schroeter Skaug

Creator POV: The Shift in Running Culture with Hedda Schroeter Skaug

We’ve been bringing creators from our community into the podcast to understand what’s actually shaping culture locally - and right now, running culture is one of the biggest shifts we’re seeing.  This...

28 Joulu 202527min

Snapchat’s Comeback & The New Rules of Real Connection

Snapchat’s Comeback & The New Rules of Real Connection

Snapchat is rising fast again - and not for the reasons you think. In this episode, we sit down with Per Christian Strand Teslo from Snapchat to unpack why the platform is suddenly back at the center ...

10 Joulu 202525min

Creator POV: Meaningful Influence in a TikTok World With Frida Jernspets

Creator POV: Meaningful Influence in a TikTok World With Frida Jernspets

With nearly half a million followers on TikTok, Frida Jernspets has grown her platform slowly and steadily over years – no viral “big break”, just consistent, real connection. In this episode, she sha...

3 Joulu 202526min

Powered by Joy: How Cloetta Builds Brands for Anyone, Anytime, Anywhere

Powered by Joy: How Cloetta Builds Brands for Anyone, Anytime, Anywhere

Cloetta may be Northern Europe’s leading confectionery company, but behind the colorful shelves and iconic classics lies one of the most complex challenges in FMCG: building brands for anyone, anytime...

26 Marras 202525min

Creator POV: How to Build a Brand That Lasts With Louise Lundberg

Creator POV: How to Build a Brand That Lasts With Louise Lundberg

This week on Influencer Marketing Talks, we’re joined by Louise Lundberg - a creator and digital strategist who brings a rare dual perspective to the industry. She works with global brands daily, whil...

19 Marras 202529min

More Than a Trend: How Sport and Wellness Became Culture

More Than a Trend: How Sport and Wellness Became Culture

From marathons to mindfulness, sport has evolved from a niche interest into a global lifestyle movement, shaping how we live, spend, and connect.  And while sports brands may lead the way, this isn’t ...

12 Marras 202520min

From Freezers to Feeds: How Findus Keeps a Heritage Brand Fresh

From Freezers to Feeds: How Findus Keeps a Heritage Brand Fresh

Findus has been part of dinner tables across Europe for decades — a true heritage brand loved for its convenience and quality. But staying relevant in a fast-moving, attention-hungry world? That’s a w...

5 Marras 202521min

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