Inside the Creator Economy

Inside the Creator Economy

Inside the Creator Economy is a business podcast exploring how creator-led marketing is reshaping modern brand building.

Hosted by Sanna Ödmark and Frida Ekholm from Cure Media, the show brings you inside the conversations shaping the future of the creator economy - from CMOs and founders to creators, platforms and growth leaders across Europe.

This isn’t about one-off campaigns. It’s about what happens when brands move creators from the margins to the core of their strategy.

Each week, we unpack the real questions marketing teams are facing:

  • What does it take to stay culturally relevant in a fast-moving landscape?
  • What can brands learn from the creators who build communities, not just audiences?
  • How do you structure for creator-led growth?

Produced by Cure Media, one of the leading creator marketing agencies in Northern Europe, this podcast is for marketers and business leaders who want to understand where growth is heading next.

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360° Influencer Marketing with Head of Operations, Emma Lundsten

360° Influencer Marketing with Head of Operations, Emma Lundsten

In this episode, we’re exploring how to maximize your investment in influencer marketing with a 360° strategy, featuring Emma Lundsten, Head of Operations & Client Success at Cure Media. Emma explains...

6 Marras 202416min

Profitable E-Commerce: How AI is Shaping Success

Profitable E-Commerce: How AI is Shaping Success

In this episode, we sit down with Marcus Tagesson, the founder of Babyshop and now founder and CEO of Dema, a service that integrates your e-commerce data into actionable insights, enabling your team ...

23 Loka 202420min

Communication that Matters: The keys to making an impact

Communication that Matters: The keys to making an impact

In this week’s episode of Influencer Marketing Talks, we’re joined by Niklas Bondesson, Associate Professor of Marketing at Stockholm University and strategic advisor at Noa Consulting, to explore key...

25 Syys 202422min

Unleashing Creativity in Influencer Marketing

Unleashing Creativity in Influencer Marketing

In this episode of Influencer Marketing Talks, Frida and Isabelle explore the power of creativity in marketing and how it sets brands apart in today’s crowded landscape. Join us as we share why creati...

11 Syys 202417min

Top 5 Trends Driving Influencer Marketing in 2025

Top 5 Trends Driving Influencer Marketing in 2025

It’s finally here—this year’s trendspotting episode! In just 15 minutes, hosts Isabelle Green and Frida Ekholm break down the top five social media trends that brands need to know to succeed in 2025. ...

28 Elo 202418min

Trends Transforming Social Media and Influencer Marketing in 2024

Trends Transforming Social Media and Influencer Marketing in 2024

Join us this week as we sit down with Carlos Casquilho, Head of Revenue at Cure Media. Dive into the latest trends shaping the social media landscape and discover the evolving dynamics of consumer beh...

29 Touko 202417min

Rethinking Retail: The New Dynamics of Consumer Behaviour

Rethinking Retail: The New Dynamics of Consumer Behaviour

This week, we're joined by Professor Sara Rosengren from the Stockholm School of Economics. Discover the significant shifts in retail driven by digital innovations and sustainability. Sara shares how ...

15 Touko 202417min

Decoding Marketing Success: The Anatomy of Effectiveness

Decoding Marketing Success: The Anatomy of Effectiveness

Join us this week as we dive into "The Anatomy of Effectiveness" with Imaad Ahmed from WARC, the global leader in marketing effectiveness. With over 15 years guiding top brands, Imaad outlines the fiv...

1 Touko 202425min

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