5 Big Influencer Marketing Trends Shaping 2024
It’s finally here, this year’s trendspotting episode! In just 15 minutes, you'll find out the top five influencer marketing trends that brands need to know in order to succeed with their marketing eff...
6 Syys 202315min
Kappahl’s Journey to Sustainable Fashion: Tips and Tricks from the Frontline
In this episode, we delve into the world of responsible fashion and the challenges faced by fashion brands in navigating sustainability. Our guest, Karin Lund, Global Marketing Manager at Kappahl, sha...
30 Elo 202317min
From Products to Impact: How Brands Can Transform and Influence
In the season 6 premiere, we’re deep diving into the fascinating world of consumer perception. Ever wondered how people form opinions about brands? And how companies can make a positive impact on indi...
23 Elo 202316min
We’re Nominated for the People’s Choice Podcast Awards!
We’re so happy to announce that we’re nominated for the People's Choice Podcast Awards, in the category “Best Female Hosted Podcast”! The People's Choice Podcast Awards is the longest-running podcast ...
18 Heinä 20232min
Youty on Navigating the Evolution of Beauty Marketing
In this week’s episode, we have Linn Gegerfeldt, the Influencer Marketing & Social Media Manager at Youty Group. Youty Group, which was founded in 2004, has become a prominent player in the Nordic onl...
14 Kesä 202317min
From Pioneer to Powerhouse: How Sellpy Navigates the Modern Consumer
In this episode we welcome Alma Riihelä, Commercial Lead at Sellpy, one of the earliest second-hand platforms, founded in 2014. With offices in multiple locations, a growing team of 500 employees, and...
7 Kesä 202314min
Influencer Marketing for Different Beauty Segments
Based on our experience and insights from working with a wide range of beauty brands, we know that it's essential to understand the nuances of each beauty retail segment in order to build a successful...
31 Touko 202315min
How to Get Creative With Influencer Marketing - the Cure Media Process
As the market for influencer marketing is becoming more and more saturated, the demands on brands have increased significantly. What worked a couple of years ago is no longer enough - to stand out, yo...
24 Touko 202315min
