S8 E8: Our Top Secrets to Absolutely Smash Your Sales at Target
Welcome back, ya 88s. Quit trying to make brick-and-mortar happen. It’s never going to happen. Or at least not like you think it will. Nik and Moiz break down the common pitfalls DTC businesses make w...
12 Kesä 202437min
S8 E7: News Break: Sephora’s Loyalty Program, Corporate Gifting, and Nik Got Sued (Again)
Just because the guys don’t wear makeup doesn’t mean they can’t dig Sephora. They discuss the makeup giant’s clever loyalty program and explain why it’s the prime example of how to make a loyalty prog...
6 Kesä 202442min
S8 E6: Racist or Righteous? Unpacking the Hate Against Chinese Companies
We can’t escape TikTok Shop, and chances are good neither can you. But is it actually working for the brands that are using it? And what does their AoV look like? Nik also breaks down TikTok Shop’s s...
29 Touko 202433min
S8 E5: Cart Promo Hacks, Old School vs. New School DTC Brands, and Capitalizing on Private Labels
Who can possibly resist the “add two more leggings to your cart—and get the third one free” offer? Nik and Moiz discuss the power of cart promos—what do the best offers look like, and what are the gam...
22 Touko 202444min
S8 E4: The Dirty Truth About Fad Products (We're Looking at You, Prime Energy)
Polish up your POG collection because Moiz is still trying to pawn off his slammer at an absurdly high price to anyone gullible enough to buy it. In this week’s ep, the guys debate the sustainability ...
15 Touko 202454min
S8 E3: Analytics vs. Creative: Which Matters More? with Nood’s VP of Marketing Bryan Cano
Nik’s live from the Whalies and talking to one of DTC’s brightest minds—Nood’s VP of Marketing, Bryan Cano. In this jam-packed special episode, Bryan and Nik unravel marketing’s greatest mysteries. Ar...
8 Touko 202431min
S8 E2: How an Investor Thinks About an IPO (& Dirty Tricks for Founders to Beat Them at Their Own Game)
How did category-leading brands like Caraway and Mejuri rise to rapid DTC success? Nik and Moiz break apart the brand playbook and dive into Facebook’s top suggestions for creating more effective ads....
1 Touko 202434min
S8 E1: News Break: The Death of Cereal, Outdoor Voices Goes Bankrupt, Selecting Ad Agencies
Moiz is amped. Ok… So Moiz is always amped, but this time he’s EXTRA amped and ready to ditch the gym to hop on the Ozempic bandwagon. So what if he doesn’t *actually* need it? The boys wonder what ha...
25 Huhti 202457min
