Episode 139: Lisa Utzschneider on carbon, attention, AI, and why being the CEO is fun!
In this episode, Ari Paparo and Eric Franchi talk with Lisa Utzschneider, CEO of Integral Ad Science (IAS), about the latest shifts in digital advertising. They explore how the industry is moving from...
12 Syys 202553min
Inside B2B Data and Sales Enablement with Ajit Thupil, CPO of Bombora
In this conversation, Ari Paparo interviews Ajit Thupil, Chief Product Officer of Bombora, discussing the unique challenges and strategies in B2B marketing. They explore how Bombora leverages data to ...
8 Syys 202520min
Episode 138: Perplexity exits ads, Epsilon owns an SSP, and Paramounts Looks at The Free Press
In this episode of the Marketecture Podcast, hosts Ari Paparo and Eric Franchi discuss the recent Google search remedies and their implications for the market. They delve into the antitrust issues sur...
5 Syys 202533min
Emergency Podcast: Ari and Alan Chapell on the Google Search Remedies
In this emergency episode of the Market Texture Podcast, Ari Paparo and Alan Chapell discuss the recent ruling by Judge Metta regarding Google's monopoly status. They analyze the implications of the r...
3 Syys 202532min
Episode 137: The big debate around Transaction IDs with Chris Kane and Mike O’Sullivan
In this episode, Ari Paparo moderates a debate about the role of transaction IDs in the ad tech industry with Mike O’Sullivan, co-founder of Sincera and now part of The Trade Desk, and Chris Kane, fou...
29 Elo 20251h 12min
Episode 136: Will Jonathan Roberts become People’s Sexiest Man in AI
Jonathan Roberts is the Chief Innovation Officer for the newly renamed People, Inc. He and Ari talk about how publishers are licensing content and keeping away the bots, as well as how AI optimization...
22 Elo 20251h
Episode 135: Scott Howe from LiveRamp and The Trade Desk’s very bad week
Ari Paparo and Eric Franchi sit down with Scott Howe, CEO of LiveRamp, for an open conversation about how the ad tech world is changing. They talk about LiveRamp’s shift from simply “data onboarding” ...
15 Elo 202554min
How Tubi is Embracing Creators and Trying to Shake up Streaming
Next in Media chatted with Rich Bloom, GM, Creator Programs & EVP, Business Development at Tubi, about the Fox-owned streamers new creator program, which has quickly expanded for five to 50 participan...
11 Elo 202526min
