Episode 121: David Kostman on the new Teads, and what’s next for the Open Web. Plus a Possible round-up and Apple’s big antitrust loss.
Eric and Ari catch up with Teads CEO David Kostman to discuss the company’s merger with Outbrain, navigating between brand and performance goals, and how the open internet fits into today’s media land...
2 Touko 202550min
Duration Media on their new business, Curation Media.
Ari Paparo speaks with Andy Batkin, CEO of Duration Media, about the launch of Curation Media, a new approach to programmatic advertising. They explore the shift away from middlemen, how real-time vie...
28 Huhti 202518min
Episode 120: Michael Walrath on Yext, Yahoo, and AI. Plus the AdLand acquisition and Google’s cookie reversal.
Michael Walrath, CEO of Yext, discusses the evolution of digital presence and the growing importance of structured data in an AI-driven landscape. He reflects on local-first marketing and the challeng...
25 Huhti 202556min
TripleLift’s New CEO on Creative Innovation, Retail Media, and the Future of CTV
TripleLift CEO Dave Helmreich joins Ari Paparo to discuss his first 60 days at the helm and how the company is evolving beyond its native roots. They explore TripleLift’s push into creative as a diffe...
21 Huhti 202517min
Episode 119:🚨Blockbuster episode🚨The Google antitrust ruling + Mark Zagorski on what the critics have wrong about DoubleVerify
DoubleVerify CEO Mark Zagorski joins to discuss the evolving role of measurement, the use of AI, and how DV is addressing scrutiny, while Arielle Garcia and Alan Chapell break down the recent antitrus...
18 Huhti 202544min
Understanding Concepts Over Keywords: Inside Inuvo's AI-Powered Targeting with Eric Tilbury
In this episode, Ari Paparo interviews Eric Tilbury, Head of Operations at Inouvo, to explore how their platform moves beyond traditional keyword targeting using a proprietary “concept graph.” Tilbury...
14 Huhti 202514min
Episode 118: Anthony Katsur on Navigating the Future of Ad Tech with Trusted Server
Anthony Katsur explores the Trusted Server initiative, its impact on ad tech, and how it addresses challenges like browser privacy, signal loss, and ad blocking while enhancing attribution and transpa...
11 Huhti 202554min
How KERV.ai is Powering Contextual Video and Shoppable Ads with AI
In this episode of Marketecture, Ari Paparo sits down with Gary Mittman, CEO of KERV.ai, to discuss how AI-driven video analysis is transforming contextual relevance and shopability. Mittman explains ...
7 Huhti 202513min
