Marketecture: Get Smart. Fast.

Marketecture: Get Smart. Fast.

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. On Mondays there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv Interested in sponsoring the show? Contact ⁠Marketecture Media.⁠ Marketecture® and AdTechGod® are registered trademarks of Marketecture Media, Inc. all rights reserved.

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Jaksot(406)

Waymark: AI video creation for traditional media

Waymark: AI video creation for traditional media

The interview with Alex Persky-Stern, CEO of Waymark, explores the company's AI-powered video production platform, which simplifies ad creation for media companies and advertisers. Waymark automates v...

10 Maalis 202513min

Episode 113: In-app measurement with Brian Quinn of AppsFlyer, plus lots of M&A news

Episode 113: In-app measurement with Brian Quinn of AppsFlyer, plus lots of M&A news

Lotame acquired by Publicis Lockr acquired by Viant Blis acquired by T-Mobile Learn more about your ad choices. Visit megaphone.fm/adchoices

7 Maalis 202549min

Cheq.ai: Anti-fraud for marketers

Cheq.ai: Anti-fraud for marketers

Cheq.ai is a cybersecurity company that specializes in protecting marketers from various forms of fraud, data manipulation, and bot-driven attacks. Their platform helps businesses detect and block fak...

3 Maalis 202522min

Episode 112: Ilya Pozin of Telly on why the future of TV is free

Episode 112: Ilya Pozin of Telly on why the future of TV is free

Telly is giving away free TVs. Seriously. We find out how exactly they can make enough money on ads to support this. Learn more about your ad choices. Visit megaphone.fm/adchoices

28 Helmi 202551min

Episode 111: Ross Benes on eMarketer and Juggalos

Episode 111: Ross Benes on eMarketer and Juggalos

Ross Benes has been a senior analyst at eMarketer for over seven years. He shares some stats, and some color on how the stats are created. Plus Juggalos! Learn more about your ad choices. Visit megaph...

21 Helmi 202543min

Episode 110: Adalytics finds CSAM and ends up in the crosshairs

Episode 110: Adalytics finds CSAM and ends up in the crosshairs

We have a frank conversation with Krzysztof Franaszek of Adalytics about the finding of ad-supported child sexual content and how the government got involved. We also ask him about his unconventional ...

14 Helmi 202553min

Episode 109: MMMbop with Ron Jacobson plus StackAdapt's huge funding round

Episode 109: MMMbop with Ron Jacobson plus StackAdapt's huge funding round

Ron Jacobson from Rockerbox joins Ari and Eric to talk about Media Mix Modeling (MMM) and why Google and Meta have embraced it. Plus everything else you care about in measurement. We also discuss the ...

7 Helmi 202545min

Overwolf: PC Gaming Add-Ons and Monetization

Overwolf: PC Gaming Add-Ons and Monetization

Overwolf provides developers with an app store for PC games, where third-party creators can build overlays that enhance gameplay with real-time information, tools, and enhancements. These apps functio...

3 Helmi 202516min

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