Episode 100! Michael Kassan helps us celebrate
Legendary marketing whisperer Michael Kassan comes on the show to help up celebrate our 100th episode. We talk about pretty much everything! For more in-depth discussion of these topics and links to t...
26 Marras 202442min
IAB Tech Lab Summit: Mathieu Roche of ID5
Mathieu talks about how ID5 is trying to replace third party cookies with something better. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture...
25 Marras 20247min
Episode 99: Too much news! Rich Greenfield from LightShed helps us understand it all.
For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc. Lear...
22 Marras 202451min
IAB Tech Lab Summit: Cadi Jones from Index
Ari is joined by Cadi Jones, the GM for EMEA for Index Exchange to talk about curation, CTV, and more. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the M...
18 Marras 20249min
Episode 98: Marc Guldimann explains everything about attention
Marc is the CEO of Adelaide and he gives Eric and Ari a crash course in everything about attention measurement and metrics. In the News, we talk about the awful Forrester chart and the allegations aga...
15 Marras 202442min
Episode 97: Live from London with the IAB Tech Lab
Ari interviews Shailley Singh the COO of the IAB Tech Lab from their big event in London. And we announce our first ever conference, MarketectureLive (www.marketecturelive.com) For more in-depth discu...
8 Marras 202436min
Episode 96: Chris Paquette from DeepIntent explains programmatic for healthcare
For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc. Lear...
1 Marras 202440min
Advertising Week: Elizabeth Chapman of Nextroll In-Person
We took advantage of Advertising Week by conducting a number of in-person interviews. We spoke to Elizabeth ChapmanVP, Tech Partnerships & Channels of Nextroll (formerly AdRoll) about their work with ...
28 Loka 202413min
