IAB Tech Lab Special: Open RTB
The discussion on the openRTB protocol delved into its history, challenges, and impact on the digital advertising landscape. Introduced by Bill Simmons, the protocol aimed to standardize the communica...
20 Touko 202421min
Episode 72: Ron Jacobson on MMM, plus a Colossus deep dive
Ron Jacobson from Rockerbox talks attribution, the walled gardens, and the future of MMM. Plus Ari goes deep on the Colossus situation. For more in-depth discussion of these topics and links to the ne...
17 Touko 202441min
IAB Tech Lab Special: VAST
The VAST (Video Ad Serving Template) standard, as explained by Ari Paparo, was developed to facilitate the integration of video ads across various platforms, addressing early challenges in the digital...
13 Touko 202422min
Episode 71: Hollis Guerra on how to get PR
Also, earnings coverage, SERP disasters, and more. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture....
10 Touko 202441min
IAB Tech Lab Special: The Transparency and Consent Framework
The Transparency and Consent Framework (TCF), discussed by Julia Shullman of Telly, addresses key challenges in digital advertising related to the GDPR and ePrivacy Regulation. TCF standardizes the pr...
6 Touko 202428min
Episode 70: Kym Insana built an agency entirely with remote WFH moms
Plus Google Network woes, and the Trade Desk - Roku partnership. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news...
3 Touko 202438min
Episode 69: WPP's CTO spends over $300 million per year on AI
How is WPP investing over $300 million per year on AI? Stephan Pretorius, the company's CTO, explains. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the ...
26 Huhti 202445min
Episode 68: Feed DSPs what they eat with Chris Kane
Jounce's Chris Kane joins us for the latest on SPO. Plus X brand safety and "Person on the street" from Possible. For more in-depth discussion of these topics and links to the news we discuss, subscri...
19 Huhti 202441min
