Relo Metrics - Digital-style analytics for sports sponsorships
Relo Metrics uses computer vision and AI to generate new datasets for brands, teams, and leagues. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qv...
30 Touko 20236min
Episode 21: Time CEO Jessica Sibley on removing the paywall and diversifying revenue
Ari Paparo and Eric Franchi are joined by Time CEO, Jessica Sibley to talk about publisher monetization, technology, and her decision to remove the paywall. In this episode: TTD's Kokai: https://twit...
26 Touko 202343min
MiQ - A global programmatic agency doing $600M+ in revenue
MiQ is an agency-like company that offers ad trading, data science, and other support to clients — often other agencies — in need of programmatic expertise. For more information about our expert, Ari...
22 Touko 20237min
Episode 20: Bow Down Before the Ad Tech God
And lo, in the days of yore, there was a man who was known as Ad Tech God. He was a powerful and wise man, and he knew all there was to know about advertising. And in time it came to pass that the Ad...
19 Touko 202340min
LinkedIn - B2B ad tech juggernaut
A tour of the company’s marketing solutions, including identity, audience targeting, and lead-based optimization. For more information about our expert, Ari Paparo: https://www.marketecture.tv/author...
15 Touko 20235min
Episode 19: Joanna O'Connell -- "CMOs don't care about DSPs"
Joanna O'Connell, long-time Forrester analyst and now head of innovation for R3 tells us what marketers really want and how to ignore the ad tech BS. In this episode: Macy's and The Trade Desk: https...
12 Touko 202350min
Episode 100 - A deep dive on The Trade Desk’s identity and data spine
Chief Strategy Officer Samantha Jacobson walks through the demand-side platform’s products for managing data and improving identity signals. The interview covers Galileo (first-party data management),...
8 Touko 20236min
Episode 18: Chris Kane's Mission to Kill Bad Supply
Chris Kane from Jounce Media joins us to go deep on SPO. Why DSPs should stop buying duplicative supply, whether they should follow Trade Desk and kill Open Bidding and Amazon's TAM, and lots more. Pl...
5 Touko 202347min
