Intentful - AI copywriting tools trained on brand data
Intentful leverages the GPT large language model framework in concert with its customers’ data to create a range of content. For more information about our expert, Jeremy Kagan: https://www.marketec...
17 Huhti 20236min
Episode 15: The Ad Prof himself, Ratko Vidakovic, drops knowledge. Plus Permutive layoffs and why contextual ads don't cut it
Ratko Vidakovic, author of the This Week in Ad Tech newsletter and founder of AdProfs drops knowledge on AI, contextual advertising, carbon measurement and more. Plus we talk about the Permutive layof...
14 Huhti 202342min
The four pillars of Uber’s $500M ad business
Uber Advertising VP and General Manager Dr. Mark Grether provides an overview of the company’s key advertising pillars (the Uber ride-sharing app, Uber Eats, in-car tablets, and car-top displays). For...
10 Huhti 202338min
Episode 14: What he saw - Matt Goldstein and Rich Caccappolo on modern publishing
Matt Goldstein, or "msg" as he's known, publishes the voluminous quarterly newsletter "What I Saw" covering all kinds of publisher and media trends. He and Rich Caccappolo, CEO of dmg media, join Ari ...
7 Huhti 202338min
DoubleVerify - Tackling new measurement challenges in viewability, fraud and brand safety
CEO Mark Zagorski describes DoubleVerify’s progress in measuring with TikTok and other walled gardens, its investment in brand suitability, and other product initiatives. For more information about o...
3 Huhti 20235min
605 - Attribution and performance prediction tools for TV advertisers
Customers use 605’s reports and analysis to know who is responding to their campaigns and which creatives and targeting factors are having the greatest impact. For more information about our expert,...
3 Huhti 20234min
Episode 13: Ronan Shields on Netflix, B2B media, and the SSP-DSP war
Veteran ad tech reporter Ronan Shields from Digiday joins Ari Paparo and Eric Franchi to talk about his Netflix scoop, the state of B2B journalism, and the undeclared war between DSPs and SSPs. In thi...
31 Maalis 202345min
Emodo - A native SSP and DSP backed by Ericsson’s data
Ericsson ad tech subsidiary Emodo offers an SSP and DSP specializing in in-app, native and video. Emodo’s ad formats include an adaptive native unit that adds rich media-like effects to basic creative...
27 Maalis 20236min
