Episode 10: The macro view of the ad environment with Brian Wieser
Brian Wieser is known as one of the most astute analysts of the advertising industry. His new newsletter, Madison and Wall is a must read. He joins the Marketecture podcast with Ari Paparo, Eric Fran...
10 Maalis 202345min
CreativeX - Analyzing and rating creative across a variety of ad types and platforms
CreativeX’s creative quality product can analyze all of a customer’s creativity and rate how well its visual assets conform to the best practices of various digital platforms. For more information abo...
6 Maalis 20235min
Vault JS - Assessing the privacy and security of marketing tech vendors
Vault JS helps customers assess and eliminate security risks and privacy violations committed by ad tech, martech, and other SaaS technologies that are embedded on their sites. For more information a...
6 Maalis 20236min
Episode 9: Clean Rooms are a Luxury Good with Ana Milicevic
Ari Paparo and Eric Franchi talk with Ana Milicevic from Sparrow Advisors about data strategies, CPMs, clean rooms, and the latest news. In this episode: Lara O'Reilly's epic history of MediaMath E...
3 Maalis 202349min
Episode 8: BONUS EPISODE: An Oral History of DoubleClick (2004-2008)
SPECIAL BONUS EPISODE. While lots has been written about seminal ad tech company DoubleClick, never before have the former product heads talked publicly about the company's turnaround from failing pub...
28 Helmi 202342min
Transmit - Non-standard ads for live-streamed content
Transmit identifies natural lulls in gameplay to integrate unique ad formats that don’t require a traditional ad break. For more information about our expert, Mike Shields: https://www.marketecture.t...
27 Helmi 20236min
Episode 7: Paul Bannister on publisher strategy, the sandbox, UID2 and OpenPath. Plus new YouTube leadership.
Our latest episode of the Marketecture podcast with Ari Paparo, Eric Franchi from AperiumVentures and Paul Bannister, the CSO at CafeMedia. Cafe Media is always on the cutting-edge of monetization for...
23 Helmi 202340min
Veritone Voice - An AI-powered voice solution for podcasting, sports and more
Veritone Voice is an AI voice solution for use in broadcasting, podcasting, radio, and sports. SVP Sean King offers a deep dive into its features and functionality. For more information about our expe...
20 Helmi 20235min
