Episode 6: Ciarán O’Kane on European ad tech. Plus TTD earnings and Uber's ad network.
Our latest episode of the Marketecture podcast with Ari Paparo, Eric Franchi from AperiamVentures and Ciarán O’Kane from FirstParty Capital. In this episode: The state of European ad tech European t...
17 Helmi 202341min
Lotame - Last DMP standing?
Lotame CEO Andy Monfried walks through the company’s updated data segmentation, modeling, and enrichment products. For more information about our expert, Ari Paparo: https://www.marketecture.tv/autho...
13 Helmi 20236min
Episode 5: Will AI kill Google's ad business with the WSJ's Patience Haggin
Episode 5 of the Marketecture podcast with Ari Paparo, Eric Franchi from Aperium Ventures and Patience Haggin from the Wall Street Journal. In this episode: What its like covering ad tech for the WSJ...
10 Helmi 202334min
Taboola bets on OEMs, commerce… and Yahoo
Taboola CEO Adam Singolda answers all of our questions: What is “Taboola News”? Does the company rely on third-party cookies? And what’s with the 30-year Yahoo deal? For more information about our ex...
6 Helmi 20236min
Veritonic - Audio-first measurement for the full funnel
Veritonic’s audio analytics and research platform helps customers research, test and measure the ROI of their audio assets and campaigns pre-market, in-market, and post-campaign. For more information...
6 Helmi 20236min
Episode 4: The Top Ten Identity Countdown with Mike O'Sullivan
We made it to episode 4! Ari and Eric talk with Mike O'Sullivan, the CEO of Sincera.io about the most prevalent identity providers across tens of thousands of websites. In this episode: Top 10 Count...
3 Helmi 202342min
Teads’ journey from ‘outstream’ video pioneer to SSP with buying tools baked in
Co-CEO Jeremy Arditi discusses how Teads has evolved from its early days as an outstream video pioneer by adding new inventory management features, buy-side tools, and more. For more information abou...
30 Tammi 20235min
Claritas - A rundown of its segmentation, activation and measurement tools
Claritas offers several products, including Identify (market research and insights), Deliver (audience and email activation), and Optimize (attribution). For more information about our expert, Bryan ...
30 Tammi 20236min
