Episode 161: The State of AI with eMarketer’s Nate Elliott
Nate Elliott, Principal Analyst at eMarketer, joins Ari Paparo and Eric Franchi to talk through what’s actually happening with AI adoption in marketing and commerce. He shares a practical view on how ...
20 Helmi 59min
Episode 160: Matthew Egol on Why We Need an AI-Specific Industry Association
Matthew Egol, Founder & CEO of JourneySpark Consulting, joins Ari Paparo and Eric Franchi to break down agentic advertising and what AdCP means for the industry, from AI’s Super Bowl moment to standar...
13 Helmi 55min
Episode 159: Bob Lord of Horizon on How Indie Agencies Compete
Bob Lord, President of Horizon Media, joins Ari Paparo and Eric Franchi to talk about why independent agencies can move faster, how Horizon OS is built around an open partner ecosystem, and how AI is ...
6 Helmi 54min
Ari Paparo on the Era of Outcomes in Digital Advertising at Marketecture Live
Ari Paparo explains why outcomes have become the defining metric in digital advertising, how AI and platform consolidation are reshaping the buy and sell sides, and what the decline of the open web me...
2 Helmi 24min
Episode 158: Rajeev Goel Is Making Agentic Advertising a Reality
Rajeev Goel, CEO of PubMatic, joins Ari Paparo and Eric Franchi to discuss how agentic AI and AdCP are reshaping the media buying process, collapsing the ad tech value chain, and creating new opportun...
30 Tammi 1h 1min
Episode 157: Marketing Ad Tech in 2026 with Paul Knegten
Paul Knegten draws on his experience as a former Beeswax CMO and long-time ad tech marketer to explain what actually works in marketing as the industry heads into 2026. The conversation covers AI hype...
23 Tammi 53min
Episode 156: Does quality really matter? Erez Levin weighs in
Ari Paparo and Eric Franchi are joined by Erez Levin, a former Googler who focuses on media and inventory quality. They dig into what “quality” really means in programmatic advertising, why short-term...
16 Tammi 51min
Tim and Chris Vanderhook on Viant’s Lattice Brain: How Autonomous Advertising Beats Human Traders
From CES, Ari Paparo talks with Co-founder and CEO Tim Vanderhook and Co-founder and COO Chris Vanderhook of Viant about what automation looks like in a DSP workflow, using Viant’s Lattice Brain and O...
12 Tammi 21min
