The Data-Driven Playbook for Modernizing Iconic Brands
In this episode, Kathryn Turnoff talks with Matt Repicky, Chief Brands Officer at Tailored Brands, about how he uses consumer research, social listening, and media mix modeling to modernize legacy bra...
13 Touko 30min
Hiya's Secret to Compelling Customer Engagement
In this episode, Kathryn Turnoff talks with Corinne Crockett, CMO at Hiya, about how the brand uses post-purchase surveys, customer DMs, and iterative launches to build a data-driven yet deeply human ...
22 Huhti 36min
Why Scale Loses to Precision in B2B
In this episode, Katherine Turnoff talks with Dipti Kachru, CMO, Broadridge Financial Solutions, about the shift from marketing to millions in B2C to marketing to hundreds or thousands in highly targe...
25 Helmi 27min
What Happens When You Really Study Your Audience
In this episode, Katherine Turnoff talks with Meg Douglass, VP of Marketing at Tonal, about brand as a living conversation shaped by audience signals. They discuss real-time data, experimentation, com...
14 Tammi 23min
The Holy Grail of Marketing: Right Person, Right Time, Right Message
This episode. Kathryn discusses finding the right person, at the right time, with the right message with Greg Licciardi, Professor of Marketing and Vice President of Partnerships at ANA. The discussi...
17 Joulu 202539min
More Humanity, Less Noise: Rethinking Retail Experiences
This episode, Kathryn digs into the art and science of customer experience with Bennett Fox-Glassman, SVP of Customer Journey at Macy’s. Together, they explore how listening, context, and authenticity...
19 Marras 202523min
Scaling Through Focus: Lessons from a DTC CMO
In this episode, Kathryn sits down with Connor Swegle, CMO and Co-Founder of Priority Bicycles, to discuss how simplicity, authenticity, and gut instincts drive smarter marketing. Connor explains how ...
22 Loka 202533min
David vs. Goliath: Precision Marketing with Telematics
Kathryn sits down with Jill Kellett, VP of Product & Marketing and Annie Yang, Senior Director of Data Science of Root Inc. to unpack how a smaller player competes with giants. The dive into ditching ...
1 Loka 202538min
