Marketing Against The Grain

Marketing Against The Grain

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

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AI Shark Tank: 5 Founders Pitch Us Their Ai Products (#124)

AI Shark Tank: 5 Founders Pitch Us Their Ai Products (#124)

Video is the future. Kipp and Kieran react to video AI startups with half-baked marketing ideasand pick which companies they’d write angel checks for. Learn how personalized video will forever change...

31 Touko 202332min

Previous CMO Of ClassPass & Skyscanner Shares Her Growth & Brand Playbook (#123)

Previous CMO Of ClassPass & Skyscanner Shares Her Growth & Brand Playbook (#123)

Most companies are either good at brand or growth, how do you master both? Kipp and Kieran are joined by Joanna Lord (EIR at Reforge, ex-CMO at Classpass & Skyscanner) to discuss how to create a worl...

27 Touko 202337min

AI Weekly Update: ChatGPT’s New App + 5 Ai Tools You Must Try (#122)

AI Weekly Update: ChatGPT’s New App + 5 Ai Tools You Must Try (#122)

Where will there be lots of innovation in AI tools? Ads. Kipp Bodnar and Kieran Flanagan bring the weekly update on all things happening in the AI world and how it will affect the business world. Lea...

26 Touko 202315min

4 Growth Hacks That Scaled HubSpot To $1 Billion (#121)

4 Growth Hacks That Scaled HubSpot To $1 Billion (#121)

Product-led growth is one of the biggest advantages in business today. Kipp Bodnar dives into the growth hacks HubSpot used to become a billion-dollar company and how you can use it to grow your busi...

25 Touko 20239min

The State Of A.I. In 2023: Useful Tools Vs Hype (#120)

The State Of A.I. In 2023: Useful Tools Vs Hype (#120)

Lazy marketers will only use AI. Kipp and Kieran dive into AI use cases for marketers that will actually grow their business (and not waste their time). Learn the most impactful areas of AI, how it w...

23 Touko 202340min

Google’s Master Plan To Destroy ChatGPT (#119)

Google’s Master Plan To Destroy ChatGPT (#119)

Google is going to win A.I. Kipp and Kieran dive into all the major AI improvements by Google that are going to impact how businesses grow, use AI, and market using search engines. Learn how AI will ...

18 Touko 202330min

The Future Of Content In An A.I. World (#118)

The Future Of Content In An A.I. World (#118)

Content marketing will change forever. Kipp and Kieran dive into what the future of content will look like in a post-A.I. world. Learn how to approach content in a new way, the importance of creating...

16 Touko 202331min

Leaked Google Memo Reveals A Huge Opportunity For Entrepreneurs (#117)

Leaked Google Memo Reveals A Huge Opportunity For Entrepreneurs (#117)

What Meta is doing on the A.I. front is going to impact all marketers and businesses. Kipp and Kieran dive into what the leaked Google memo means and why Meta is secretly winning the A.I. wars. Learn...

11 Touko 202325min

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