Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies

Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies

Marketing for eCommerce Mompreneurs is the ultimate podcast for entrepreneurial moms ready to grow and scale their eCommerce businesses with strategic, data-driven marketing strategies.

Hosted by Jessica Howard, a dedicated marketing data strategy coach and CEO of 2PM Marketing, each episode offers actionable tips for marketing your eCommerce business—all tailored for determined mompreneurs.


If you’ve ever asked yourself:

  • Why isn’t my eCommerce store earning more
  • why your ad isn’t performing
  • why your emails aren’t being opened
  • why do people visit my website but don't buy
  • Why are my customers finding my site from this referral source


This is the show for you!


We’re going to tackle what data is important to analyze, what content to share on your website and social media channels and how to build a strategy to propel your business forward. Whether you're just starting or looking to elevate your brand visibility, you'll learn how to leverage data insights, streamline your marketing efforts, and balance motherhood with entrepreneurship.

Tune in every week for expert advice, inspiring stories, and practical tools to market your eCommerce online business smarter, not harder. This podcast is your roadmap to achieving business success, growth, and balance—because being a mom and an entrepreneur isn’t for the faint of heart, but you don’t have to do it alone.

New episodes of Marketing for eCommerce Mompreneurs are released every Thursday!


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Jaksot(47)

14. Start Your eCommerce Business Quickly & Easily on THIS Platform

14. Start Your eCommerce Business Quickly & Easily on THIS Platform

Are you a mom who has been dreaming of starting an online store forever but aren't sure where to start? Then you need to listen to this episode of the Marketing for eCommerce Mompreneurs Podcast. In...

30 Tammi 202523min

13. 5 Secrets to Do NOW to Build a Successful eCommerce Store

13. 5 Secrets to Do NOW to Build a Successful eCommerce Store

Are you an eCommerce mompreneur who is experiencing a slow sales month and you're not sure how you should be spending your time? It's industry standard for the "J" months (January, June & July) to be ...

23 Tammi 202519min

12. How to Use Upselling to Increase Each Order Volume by Over 15%

12. How to Use Upselling to Increase Each Order Volume by Over 15%

Are you ready to boost your online store's average order value over 15% through easy set it and forget it strategies? This episode will share how implementing upsell and cross-sell strategies onto you...

16 Tammi 202524min

11. Why Every eCommerce Business Needs Marketing Funnels

11. Why Every eCommerce Business Needs Marketing Funnels

Are you interested in growing your ecommerce business through strategic marketing strategies and stop wasting time throwing random ideas out there? This episode will help you create data-driven market...

9 Tammi 202520min

10. How to Plan Your 2025 eCommerce Marketing Strategy

10. How to Plan Your 2025 eCommerce Marketing Strategy

Are you ready to level up your business and build a marketing strategy rooted in marketing data? Then you need to download this FREE eCommece Marketing Analytics Playbook where you can easily track yo...

2 Tammi 202524min

9. 7 Marketing Metrics Every eCommerce Business Needs to Analyze

9. 7 Marketing Metrics Every eCommerce Business Needs to Analyze

Are you tired of spinning your wheels on your marketing efforts? Feeling like you spent way too much on advertising and didn't get enough return? Wondering how your customers are finding your online b...

26 Joulu 202423min

8. Want to Sell More of Your eCommerce Products? Here’s How to Write Effective Product Descriptions

8. Want to Sell More of Your eCommerce Products? Here’s How to Write Effective Product Descriptions

According to a study, about 87% of online customers consider product descriptions essential when making a product purchase - meaning customers like to read product descriptions before they buy! If y...

19 Joulu 202418min

7. What is Social Proof and Why Every eCommerce Store Needs It

7. What is Social Proof and Why Every eCommerce Store Needs It

Did you know that 93% of consumers read online reviews before making a purchase? Social proof isn’t just a nice-to-have—it’s essential for building trust and driving sales in your eCommerce business. ...

12 Joulu 202418min

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