Strategic Lessons from Basketball Games Perspective
This examines how the dynamics of basketball offer profound strategic parallels for business management and marketing. By observing youth games, it highlights the importance of spatial and temporal aw...
22 Huhti 5min
Morinaga with Dog: Bridging Species Through Shared Confectionery Marketing
This discusses a strategic expansion by the Japanese confectionery giant Morinaga & Co. into the pet care industry. The company has developed a unique line of seven snack products specifically designe...
21 Huhti 5min
Kinokuniya KINOFES retailtainment physical and mental availability marketing
This examines the success of Kinokuniya Bookstore, focusing on how the company achieved increased revenue despite a general decline in the publishing industry. A primary driver of this growth is the i...
20 Huhti 6min
@cosme Mini Cosme Designing for Use Availability
This examines a specialized marketing strategy used by the Japanese beauty platform @cosme to promote miniature-sized beauty products. It focuses on the concept of "use availability," which refers to ...
19 Huhti 5min
Anou HD - Synergy in New Business Development
This describes an innovative business strategy where a Japanese funeral home branched out into agricultural production. The company began growing rice as a creative way to address specific challenges ...
18 Huhti 5min
Dr. Koto seven habits leadership and success
This examines how to establish credibility when entering a new professional or social environment by drawing parallels between the manga Dr. Koto’s Clinic and the 7 Habits of Highly Effective People. ...
17 Huhti 7min
Orion Beer Multi-Market Brand Strategy
This explores the dynamic branding strategies employed by Orion Beer as it expands from its traditional roots in Okinawa to broader national and international markets. It highlights how the company ma...
16 Huhti 4min
ABEMA Sumo Perception Change Marketing
This examines how the streaming platform ABEMA successfully transformed the public perception of professional sumo wrestling to appeal to a younger demographic. By utilizing innovative marketing strat...
15 Huhti 5min
