Marketing Talks

This serves as an overview of the business strategies employed by the Japanese corporation Iris Ohyama. It specifically highlights the company's focus on a "user-in" philosophy, which prioritizes the ...

7 Huhti 5min

This examines the marketing philosophy of Asahi Kasei Homes, focusing on how they maintain customer relationships long after a house is constructed. The strategy centers on bridging the gap between ca...

6 Huhti 5min

This examines a specific marketing strategy employed by the Japanese retailer Aoyama Trading for their "Everyone's Suit" product line. It explores how the company successfully attracts non-traditional...

5 Huhti 6min

This introduces a comprehensive guide by professional baseball player Yusei Kikuchi, which emphasizes the importance of intentional structure over innate ability. It outlines seventy-seven specific ha...

4 Huhti 5min

The success of miniature cosmetics sold in convenience stores is not merely the result of offering smaller portions, but rather a strategic redesign of the entire shopping experience. These products h...

3 Huhti 4min

This explores how the supermarket chain Food Hall Aizawa successfully integrates its corporate purpose into daily operations rather than leaving it as a vague concept. It highlights the specific organ...

2 Huhti 6min

This outlines a collaborative marketing strategy between the beverage manufacturer Sapporo and the sportswear brand Mizuno. The partnership focuses on a specific non-alcoholic product line titled "SUP...

1 Huhti 5min

This explores the concept of ambidextrous management, which balances the refinement of existing core businesses with the bold exploration of new ventures. It illustrates this theory through the succes...

1 Huhti 6min