Suntory THE PEEL Marketing and Sales Synergy
This examines the successful launch of Suntory's "THE PEEL" ready-to-drink (RTD) beverage, focusing on how the company achieved exceptional sales growth through synergy between its sales and marketing...
13 Loka 20255min
airCloset Salon Building Customer Acquisition through Experience Bridges
This provides a strategic overview of airCloset Salon, a new in-person diagnostic service for personal style and color analysis launched by the operator of the large-scale, monthly fashion rental serv...
12 Loka 20254min
Insight and Design Thinking for Customer Engagement
This provides an in-depth guide on the practical application of integrating customer insight with Design Thinking to enhance customer engagement and value creation. It initially establishes that custo...
11 Loka 20255min
After Purchase Marketing - The New Digital Strategy
This provides an extensive overview of a book by Toshiyasu Nishii titled, "The Science of Continuously Increasing Customers: New Strategies for Marketing in the Digital Age," which advocates for a fun...
10 Loka 20255min
Hankyu Railway Core Value Inside Out Branding
This provides a detailed case study on how Hankyu Railway successfully redefined its corporate branding by shifting its focus inward, rather than relying on traditional advertising. The company's core...
9 Loka 20256min
Times Car's Winning Business Model Analysis
This provides a detailed analysis of the Times Car car-sharing service, examining its successful business model using a five-part framework. This analysis systematically addresses the company’s target...
8 Loka 20255min
Reversing the purpose strategy: Shukudai Yaruki Pen & NTT Data capsule hotel
This examines the marketing concept of "reversing the purpose" (mokuteki no shudanka), which intentionally treats the original objective as a means to achieve a greater, often long-term, goal, contras...
8 Loka 20259min
fav Hotel Bias Break and Critical Core Strategy
This analyzes the unconventional business strategy of fav Hotel, which achieved profitability with a seemingly disastrous 20% occupancy rate by challenging traditional hotel industry assumptions. This...
7 Loka 20255min
