JAL's Goshoin: Visualizing Experience and Creating Meaningful Value
This Japanese case study explores JAL's "Goshoin" collection, which are stamps designed to resemble shrine and temple seals, available for purchase at different airports served by the airline. It high...
3 Kesä 20259min
Sapporo Black Label's "Adult Elevator": Building Brand Association
This episode discusses brand association, defined as the sum of a person's memories, images, and feelings linked to a brand. It highlights how strong brand associations make a product more likely to b...
2 Kesä 202512min
M. League: Rebranding Through Perception and Distinctive Brand Assets
This examines the successful rebranding efforts of the M. League, a professional Japanese mahjong league, which aimed to change the public's negative perceptions of the game. It focuses on two key str...
1 Kesä 202514min
Aoyama Shoji Custom-made Suits: Product Changes and Business Transformation
This episode analyzes the shift by Aoyama Trading, a major suit retailer, from focusing on ready-made suits to prioritizing custom-made options, using this as an example of how a change in the product...
31 Touko 202514min
Drucker's Customer-Centric Marketing Philosophy
This episode explores Peter F. Drucker's management philosophy on marketing. It argues that the definition of a business is determined not by the company itself, but by the customer, specifically by w...
31 Touko 202511min
The Structure of Creative Thought: Unlocking Insights
This episode examines the idea that creative thinking and uncovering insights are not simply innate talents, but rather follow a discernible "framework" or "model." It introduces the concept of "insig...
30 Touko 202511min
Marketing to Single-Person Households: Breaking Assumptions to Adapt Market Change and Customer Mindset
This analysis explores the case of "Ohitorisama no Ie," a housing product by Base Home, highlighting the importance of questioning traditional assumptions in marketing and business. It suggests that c...
29 Touko 202510min
Mizuno CUSHIONREVO PRO Cross-Industry Innovation
This piece examines how Mizuno developed the CUSHIONREVO PRO baseball cleat by applying innovation from another industry. Traditionally, baseball cleats prioritized lightness and a barefoot feel, but ...
28 Touko 20258min
