Art Thinking: Finding Your Own Answers in Business
This discussion introduces "art thinking" as a method to cultivate unique perspectives and generate original solutions, particularly beneficial in uncertain environments. It highlights a book by Yukih...
19 Huhti 202512min
Euglena: Product Development and Customer Expansion from Unexpected Customer Needs
How Euglena Co. expanded its customer base by observing unexpected usage of its existing health-focused products. Discovering that parents were giving their supplements to children, the company develo...
18 Huhti 20258min
I-ne's Cumulative Trial Rate As A Key Marketing KPI
It analyzes I-ne's marketing strategy, highlighting their focus on the Key Performance Indicator (KPI) of "cumulative trial rate," which measures the percentage of all store visitors who have ever pur...
17 Huhti 20258min
Evolving Brands: SB Foods & Meiji Adapt to New Markets
Discussion strategies for business growth by examining two case studies. The first case highlights S&B Foods' approach to revitalizing their long-selling Red Can curry powder through brand extensions ...
16 Huhti 202511min
MUJI Seiro: A Jobs-to-Be-Done Marketing
This explains the "Jobs to Be Done" (JTBD) theory in marketing, which posits that consumers "hire" products or services to achieve progress in specific situations rather than purchasing them for their...
16 Huhti 202512min
Sakawa Wiiide: Capturing Needs and Creating Value
It highlights the success of SakaWa's "Wiiide," a projector designed specifically for blackboards, emphasizing the importance of understanding customer context and unmet needs. It details how SakaWa, ...
15 Huhti 202515min
Pickle: Unpacking a Clothing Rental Service with Jobs Theory
This talk introduces the "Jobs to Be Done" theory in marketing, explaining that consumers "hire" products and services to achieve progress in specific situations. It uses the example of Pickle, a rapi...
14 Huhti 202511min
P&G Marketing Framework
P&G's marketing framework for building brand superiority. It outlines five key elements: product excellence, impactful packaging, persuasive brand communication, effective retail execution, and ultima...
13 Huhti 202512min
