MARKETING
The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.Your host Brandon White has over two decades in marketing from building his first company on solely organic SEO to working in marketing at America Online in the early days of the Internet. Brandon can't promise you instant marketing success after each episode. But...he guarantees that you will find each MARKETING episode always reliable, always actionable, and always useful for your marketing efforts.

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The Zeigarnik Effect: Why Unfinished Stories Are Your Most Powerful Marketing Tool

The Zeigarnik Effect: Why Unfinished Stories Are Your Most Powerful Marketing Tool

We're breaking down the Zeigarnik Effect, what the Zeigarnik Effect is, the brands that have built entire growth strategies around it, what the research says about the the Zeigarnik Effect, and three ...

27 Maalis 8min

 Marketing News This Week March 25, 2026: Four Stories That Show Exactly Where Marketing Is Heading — Apple, Google, AI Agents, and the Future of Web Content

Marketing News This Week March 25, 2026: Four Stories That Show Exactly Where Marketing Is Heading — Apple, Google, AI Agents, and the Future of Web Content

Marketing News for the week of March 24, 2026. This week we have four big marketing stories for you: Google made a major move at NewFronts this week that changes how you plan and buy media and there's...

25 Maalis 8min

Jell-O’s Marketing Playbook: How Jell-O Turned a $450 Purchase Into a $1.5 Billion Brand With a Free Booklet

Jell-O’s Marketing Playbook: How Jell-O Turned a $450 Purchase Into a $1.5 Billion Brand With a Free Booklet

Today we're breaking down how Jell-O went from nearly worthless to America's most recognized dessert and the marketing move that built it. The problem Jell-O couldn't solve, the consumer insight that ...

25 Maalis 7min

Marketing News This Week March 18, 2026: LinkedIn Is Now #1 in AI Data Training for These AI Tools, Meta Makes a Change to Facebook Ads that Will Help you, and HubSpot’s 1,500 Marketers Survey Results

Marketing News This Week March 18, 2026: LinkedIn Is Now #1 in AI Data Training for These AI Tools, Meta Makes a Change to Facebook Ads that Will Help you, and HubSpot’s 1,500 Marketers Survey Results

This is your marketing news for the week of March 17, 2026. Three big marketing stories this week: One is about where AI tools go when they answer your buyers' questions — and which platform just be...

18 Maalis 7min

Red Bull’s Marketing Playbook: How Red Bull Built a $12 Billion Empire Without Selling You a Drink

Red Bull’s Marketing Playbook: How Red Bull Built a $12 Billion Empire Without Selling You a Drink

Today we're breaking down Red Bull's marketing. We explain the problem they faced, the insight that changed everything, how they executed it, the research that backs it up, and your marketing playbook...

17 Maalis 10min

How To Use Reddit's Search Rankings to Get Your Brand In Front of Buyers

How To Use Reddit's Search Rankings to Get Your Brand In Front of Buyers

We're teaching you how find the Reddit threads already ranking for your keywords, how to get into those Reddit conversations the right way, and put your brand inside the discussions your buyers are re...

14 Maalis 6min

The Mere Exposure Effect: Why Your Ads Work Even When Nobody Clicks Them

The Mere Exposure Effect: Why Your Ads Work Even When Nobody Clicks Them

We're breaking down the Mere Exposure Effect, what the Mere Exposure Effect is, the brands that have weaponized it, what the research says, and three marketing moves that will put the mere exposure e...

12 Maalis 8min

Marketing News This Week: Meta Bought a Social Network for AI Bots, Andromeda Changes Facebook Ads Forever, and the Industry Survey Every Marketer Needs to See

Marketing News This Week: Meta Bought a Social Network for AI Bots, Andromeda Changes Facebook Ads Forever, and the Industry Survey Every Marketer Needs to See

This is your marketing news for the week of March 11th, 2026. Three stories this week Meta made two moves already this week that marketers don’t want to miss And there's a new marketing industry repo...

11 Maalis 8min

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