MARKETING
The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.Your host Brandon White has over two decades in marketing from building his first company on solely organic SEO to working in marketing at America Online in the early days of the Internet. Brandon can't promise you instant marketing success after each episode. But...he guarantees that you will find each MARKETING episode always reliable, always actionable, and always useful for your marketing efforts.

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Marketing News This Week: Meta Opens a Brand New Ad Channel With 400 Million Users, Google Kills Clickbait in Discover, and the Stat That Should Change How You Think About SEO

Marketing News This Week: Meta Opens a Brand New Ad Channel With 400 Million Users, Google Kills Clickbait in Discover, and the Stat That Should Change How You Think About SEO

This is your Marketing News for the week of February 18th, 2026. Here's the marketing headlines: Meta just opened a brand new ad platform. Four hundred million users. Engagement rates that are crushin...

18 Helmi 13min

Decoy Effect: The "Useless" Option That Increased Revenue 43%

Decoy Effect: The "Useless" Option That Increased Revenue 43%

Today we’re breaking down the Decoy Effect, we explain what the Decoy Effect is, why the Decoy Effect works psychologically, and why it broke the brains of decision scientists when it was first discov...

17 Helmi 16min

The Anchoring Effect: The Hidden Number Controlling Every Purchase Decision

The Anchoring Effect: The Hidden Number Controlling Every Purchase Decision

We break down the Anchoring Effect: how anchoring works in buyers' brains, even when they know it's happening. We walk you through two companies that used it brilliantly, one that nearly doubled sale...

12 Helmi 15min

Marketing News This Week: Google Opens the Performance Max Black Box,Meta's AI Predicts Your Best Influencers to Hire, and the Report Every Person in Marketing Needs to Read Right Now About AI Marketing ROI

Marketing News This Week: Google Opens the Performance Max Black Box,Meta's AI Predicts Your Best Influencers to Hire, and the Report Every Person in Marketing Needs to Read Right Now About AI Marketing ROI

This is your Marketing News for the week of February 11th, 2026. This week’s marketing theme across all the marketing news… Proof. Google just gave advertisers something they've been demanding since P...

11 Helmi 9min

How LMNT Turned Salt Into a $200M Business. A Marketing Case Study

How LMNT Turned Salt Into a $200M Business. A Marketing Case Study

Today we're breaking down the LMNT marketing playbook that led to them dominating the keto and wellness market. We'll look at the crowded industry they entered, their contrarian marketing insight abou...

10 Helmi 13min

Marketing News this Week: What Meta's Record Ad Revenue Means for Marketers, Reddit’s New Max Campaigns Just Cut your CPA and TikTok's Platform Shift You Need to Understand

Marketing News this Week: What Meta's Record Ad Revenue Means for Marketers, Reddit’s New Max Campaigns Just Cut your CPA and TikTok's Platform Shift You Need to Understand

This is your Marketing News update for the week of February 6th 2026. Three big marketing stories for you this week… 1) Meta dropped earnings that reveal where digital advertising is headed—and it's n...

6 Helmi 11min

 Marketing News This Week: OpenAI's ChatGPT Ads Launch, LinkedIn's B2B Ad Revolution, and Third-Party Content's 6.5x Citation Advantage

Marketing News This Week: OpenAI's ChatGPT Ads Launch, LinkedIn's B2B Ad Revolution, and Third-Party Content's 6.5x Citation Advantage

This is your Marketing News update for the week of January 27th, 2026. We’ve got 3 major marketing stories for you: ChatGPT made a move that changes where ads show up. LinkedIn created an ad product t...

29 Tammi 15min

Marketing News This Week: Google's AI Mode Traps Users, What Consumers Want in Email, and Gemini Powers Siri

Marketing News This Week: Google's AI Mode Traps Users, What Consumers Want in Email, and Gemini Powers Siri

Marketing News This Week of January 21, 2026 AI tools are getting more powerful and more accessible. But consumers are getting more sophisticated about detecting when brands are cutting corners. That ...

22 Tammi 18min

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