The impact of an external environment on marketing, with Cheska Hardie, Radio.co
Cheska speaks to James on how utilising PESTLE analysis (a company's macro-environment by examining six external factors) and Porter’s 5 Forces - a strategic framework that analyses the competitive fo...
2 Joulu 202520min
Speed VS authenticity with Guy Woodcock, Marketing Manager, GJD
In a world where there is a greater emphasis on speed and for AI for copywriting, is a risk that marketers lose personality and brand identity? Guy speaks to James about brands who stick to their beli...
2 Joulu 202513min
Standing Out in a Noisy World, with Jordan Yates, Creative Director, Studio Antigravity
In a marketplace where everyone’s shouting, most brands stand around and look, sound and even act the same. Jordan joins James to dig into why brand is no longer a “nice-to-have” - it’s the difference...
2 Joulu 202513min
Staying resilient in a busy marketing world with Laura Donnelly, Head of Marketing, London Northwestern and West Midlands Railways
Our last podcast guest at marketingSHOWCASE Birmingham was Laura Donnelly. She spoke to James about the importance of resilience in marketing.Sometimes its difficult to adapt in marketing, especially ...
18 Marras 202513min
The importance of a strong website with Lauren Satchwell, Head of Marketing, Rimm Sustainability
Our second guest at marketingSHOWCASE Birmingham was Lauren. She feels very strongly about the importance of websites. A website is the modern front facing platform for your customers/users/clients. I...
18 Marras 202513min
Authenticity in marketing - putting people first, with Michael Younger, Treetops Hospice
Our first guest at marketingSHOWCASE Birmingham is Michael Younger, Head of Marketing at Treetops Hospice. In a time when our inbox, feeds and chat are swimming with the subject of AI, Michael speaks ...
18 Marras 202513min
Building communities in the age of AI, with Samantha Goodwin, Headstar - a specialist finance recruitment consultancy
Our final guest of the day at marketingSHOWCASE Leeds is Samantha Goodwin, Senior Marketing Manager at Headstar, a specialist finance recruitment consultancy. We dig into another area of AI, looking a...
21 Loka 202511min
Exploring the gap between access and expertise in the age of AI, with Rosie from Squire Patton Boggs
Our second live episode at marketingSHOWCASE in Leeds is with Rosie Macdonald, from Law firm Squire Patton Boggs. She joins us to explore the impact of AI on marketing.They discussed the very on-point...
21 Loka 202517min
