What’s the best way for B2B companies to convince Gen Z to build a B2B career?
This week on the Friday 15, Andy & Brian talk about the marketing challenge B2B companies have with attracting younger workers, and some of the strategies that have worked. “The issue is a messaging p...
18 Loka 202420min
Will B2B always be Gen Z's second choice for employment?
On the Friday 15 Podcast, Andy & Brian talk about the challenges B2B companies have hiring junior staff out of college. Are B2B companies able to offer the opportunities that Gen Z'ers want? And if...
11 Loka 202422min
How prepared are recent college graduates to work in B2B eCommerce?
This week on the Friday 15... Andy & Brian talk about the skills necessary for new hires in B2B eCommerce and whether people just coming out of college possess those skills. Plus, does a software co...
4 Loka 202423min
Are return-to-office mandates good for productivity?
This week on the Friday 15 - an All-Breaking-News edition. Andy & Brian take a look at Amazon's decision to have everyone return to the office 5 days a week and what impact this has on employees and ...
27 Syys 202428min
Making analytics actionable in B2B eCommerce
Andy & Brian discuss the challenges of deciding which data to track, and how to use it to make better business decisions. They offer 6 ways to make analytics more actionable: 1) Collect data in one pl...
20 Syys 202423min
Is Great UI/UX Necessary in B2B eCommerce?
This week on the Friday 15 podcast, Andy & Brian discuss the reasons why it's challenging for B2B eCommerce businesses to build a great user experience. A few reasons they dig into: - Because buyers ...
13 Syys 202424min
Is eCommerce Replacing Inside Sales in B2B eCommerce?
This week on the Friday 15, Andy & Brian discuss whether your eCommerce site can replace some of the work being done by the inside sales team... The biggest takeaway this week is that the inside sales...
6 Syys 202423min
Growing Your Digital Business without Creating Channel Conflict
The Friday 15 crew is off this week for the long holiday weekend, but we wanted to share a recent Fireside Chat we held with Shannon Zonca, the Senior Director – Contract eCommerce at MillerKnoll, and...
30 Elo 202437min
