Is AI More about Making Money or Saving Money?
On the Friday 15, Andy & Brian talk to Optimizely's Trevor Pope about whether practitioners should think about AI initiatives in terms of their impact on costs or their impact on revenue. (You might b...
27 Helmi 24min
Measuring the ROI of AI with guest Howard Blumenthal
Andy and Brian are joined by eCommerce expert Howard Blumenthal to talk about how companies should think about the value of their AI initiatives. Howard lays out a useful set of questions for prepari...
20 Helmi 25min
IT vs eCommerce: Can't we all just get along?
Andy and Brian are joined by Andy Goodfellow, SVP and Chief Technology Officer at Zoro, to discuss why there has historically been friction between the IT departments and eCommerce teams at so many co...
13 Helmi 23min
Moving from SEO to Master AEO
Andy and Brian talk with Rob Howl, the Vice President of Digital Products and Experience at HVAC parts distributor mSupply about how the company is approaching building out Answer Engine Optimization ...
6 Helmi 26min
How can companies build trust when AI has the ability to undermine it?
Building trust with your customers was difficult before AI began hallucinating information about your products. So how can companies overcome that challenge? It comes down to transparency, consisten...
30 Tammi 24min
Is AI Becoming an Oligopoly? The $3 Trillion Battle for B2B Commerce
Is AI becoming an oligopoly? Apple just paid Google $1 BILLION for AI technology, admitting Apple Intelligence failed. This changes everything for B2B commerce. In this episode of Master B2B Friday ...
23 Tammi 23min
Has AI Re-Written the Hiring Process in eCommerce?
We're joined by Kevin Stone, Senior Vice President of Technology & Procurement at Motion Industries, to talk about how AI has changed the hiring process. While it's gotten way easier to create the per...
16 Tammi 22min
What a digitally enabled sales team looks like
Andy and Brian are joined by Adrienne Hartman, EVP of Marketing at Safety & Regulatory Compliance company JJ Keller, to discuss how to align your sales and marketing teams, and what tools they need to...
9 Tammi 23min
